Ari Herzog

article thumbnail

Why #FacebookAdGrants is Fascinating

Ari Herzog

Organizations large and small created marketing materials to tell their supporters and prospects to be their fan on Facebook. The latest occurred earlier this week when AdAge obtained a Facebook communication that the social networking site prefers paid updates over organic updates. The list of Facebook changes goes on.

Adwords 152
article thumbnail

Specialists and Generalists

Ari Herzog

A company will need engineers who are experts in certain programming languages and databases but engineers are also needed to work in larger teams that intersect multiple languages and datasets. Fewer still understand the tree is embedded in a forest. And yet, both specialists and generalists are each needed.

Embedding 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

When You Want to Be Your Own Boss

Ari Herzog

Peter elaborated that companies are not creating value as much as capturing value, citing, for instance, the recent acquisition of Buddy Media by Salesforce. “Companies are organizing for social business,” he writes, “[They are] focusing on operationalizing programs for tens and hundreds of thousands of employees.”

B2B 136
article thumbnail

The Battle Between Opting In and Out

Ari Herzog

These companies never asked city leaders for permission to create these brand pages. Nor did either company inform the city that people were writing reviews and issuing complaints. If I want to review your company on a peer-review website such as Yelp , and if your company lacks its own Yelp page, I can create your page myself.

Klout 114
article thumbnail

Tweet Once More and Lose Your Job

Ari Herzog

Department of State, and Gottfried was the voice of the duck in TV commercials for the American Family Life Assurance Company (more commonly known as Aflac). While it was an honest mistake and nobody was fired, the takeaway is one that strikes every person representing every organization on the planet. These aren’t ordinary men.

article thumbnail

Help Me Find My Next Job?

Ari Herzog

The web is ubiquitous in business operations by now; and if it’s not at a particular organization, you can be sure I’ll try to weave it in. I bring a decade of experience in internal and external communications and web content creation, along with a knack for community organizing and implementing public education programs.

article thumbnail

On Moving On

Ari Herzog

I tried it for a few years and, while I gained a lot of experience and met many connections, I recognize that at the age of 36 it is time for me to go back to working in an organization. If I can round out an organization’s communication team, I want to talk. I am actively seeking work. Boy by kakisky. government officials.

Policies 156