Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. But before we get started: what exactly is a Wikibrand? I plan on giving a copy to my clients.

Review 142

Review Company Klout Policies 142

Akamai Marketing

OCTOBER 30, 2012

While this seems like a no-brainer, you’d be surprised by how often companies who want to utilize social media choose someone to head the effort who never uses social media, or who use it rarely. . Here’s an example: let’s say there is breaking news relevant to your brand or company. But why is this important? .

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

SEPTEMBER 10, 2013

Tapping into people’s motivations requires a sustained, organized effort. So have mobile phone companies, which is why your obsessed with checking your email on your phone. As I said to someone today, you can either pay people to be your spokespeople, or you can motivate them, I’m not sure which is more expensive.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. Here’s a simple suggestion for all those organizations who would like to host incentive opportunities: have them around an industry tradeshow which you sponsor.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

JUNE 29, 2011

While you are in the quietly listening to others, your followers can happen somewhat organically. If your a web based company and you don’t have a successful funnel, fix that first. You can’t just jump into a social media site and build an audience overnight. You’ll see though, that this isn’t enough.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

MARCH 22, 2013

” Doing it organically. Tweet “How can I get Twitter followers fast?” It’s so… Boring. Time Consuming. I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers. Lately, in conversations about personal branding, this opportunity seems to be making a resurgence.

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

OCTOBER 28, 2012

Utility companies need to get in on the action: Regardless of what type of utility, TV, Gas, Electricity, Telecommunications, updates on preparation and their own emergency steps should be incorporated as well. These companies already coordinate with officials on emergency planning, so this should be part of the plan.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264