Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? If your organization is large, chances are the percentage of customer-facing people is smaller. How many customers does your company have? The third is a consumer goods company. Why do you think companies struggle with social media?

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation? Marketing organizations are historically built around generation of “finished” content.

Content 237

Content Press Release Flickr Collaboration 237

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation? Marketing organizations are historically built around generation of “finished” content.

Content 100

Content Press Release Flickr Collaboration 100

Adam Cohen

JULY 28, 2010

Companies can ultimately activate that engagement by providing value first and asking for help in return. Businesses should all aspire to connect with people who are engaged and interested in conversation, creating a value exchange – Twitter is just one of many tools to enable that access to direct conversations.

Badge 244

Badge Twitter Proposal Brands 244