Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Visibility of Social Media Metrics Drives Behavior. I see five. they are of course correct. Guess what?

Social Media 164

Social Media Quantcast Metrics Comparison 164

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

The Social Media Incubator

SEPTEMBER 1, 2009

scan or click the QR code to see the packages we offer Do You Fear Internet Marketing & Social Media by admin on September 1, 2009 Social media is getting as hot as a high-efficiency furnace, blowing steady streams of information everywhere. Look inside > Do You Fear Internet Marketing and Social Media?

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Likeable

MARCH 12, 2019

Over the past few years, Pinterest has evolved to become a social media powerhouse for e-commerce. With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands.

Brands 81

Brands Nielsen Compete Retail 81

Convince & Convert

APRIL 19, 2016

The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition. The company has seen more than 1.2 million additional impressions – mostly from organic SEO and Pinterest – since the study period concluded. Full study + results.

ROI 60

ROI Influencer Nielsen Marketing 60

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out.

Facebook 172

Facebook Study Small Business Nielsen 172

Pixlee

NOVEMBER 15, 2018

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Consumers have always been recommending products, experiences, and companies to their friends and family. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Mindjumpers

AUGUST 11, 2010

Of course I was hoping for the rental car company to replace it with something cool, like a Mustang preferable a convertible – yes please! Little less than a month ago, I was standing on a parking lot in San Diego. Little less than a month ago, I was standing on a parking lot in San Diego.

Video 176

Video Nielsen Disqus Fashion 176

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. ’ All of this according to a new study by Trinity Mirror. Click through to their blog, check out their social channels, get to know them first, connect with them second.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Rebekah Radice

AUGUST 10, 2015

From you Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising. But don’t just stop there. Use testimonials.

Engagement 131

Engagement Tips Facebook Nielsen 131

Mindjumpers

NOVEMBER 16, 2012

In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before.

Report 216

Report Content Marketing Nielsen 216

Twist Image

OCTOBER 18, 2011

According to the MediaPost news item, ABC Studies iPad: Redefines TV Viewing , "The iPad surely will play a role in accentuating that lesser connection to time and place going forward. ABC would have studied viewer usage of other tablets, but none had critical mass. active media. media company. media hacker.

iPad 104

iPad Nielsen Advertising Activities 104

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They also handle blogger outreach and social press. ” Social Media Stat of the Week: Only 4.2% Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 I will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010.

Hotels 85

Hotels Tourism Travel Social Media 85

Proactive Report

JULY 4, 2017

It always surprises me that a company will happily pay for design and programming, but not for content. As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Several studies have shown that well-written, in depth content gets the top few spots in Google.

SEO 45

SEO Content Nielsen Analysis 45

Convince & Convert

FEBRUARY 17, 2016

70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). People Are the New Media. So what do you do now? highlight to tweet).

Influencer 60

Influencer Marketing Nielsen Case Study 60

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Marketing to a young, rebellious audience means embracing social media channels for Ugly. We’re now bringing social media back to real-life,” she says.

Industry 74

Industry Meme Survey Authentication 74

Sprout Social

MARCH 13, 2017

Social proof isn’t new. There have been several studies conducted on the topic that show people are more likely to conform to the group decision. Imagine if brick and mortar companies displayed the average review of every product they sold in stores. Growing your social media following. Customer testimonials.

Conversation 111

Conversation How To Review Influencer 111

Kikolani

JANUARY 3, 2013

There are three types of mainstream media online. Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Earned media are media assets that are built through word of mouth, buzz, viral shares and so on.

Tools 151

Tools Digg Nielsen Klout 151

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen.

Report 274

Report Brands Facebook Nielsen 274

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? While some sites still pay for reviews, there has been a huge shift in companies pursuing honesty and authenticity. Why to Use User Generated Content.

Content 41

Content UGC Loyalty Nielsen 41

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. ’ All of this according to a new study by Trinity Mirror. Click through to their blog, check out their social channels, get to know them first, connect with them second.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Proactive Report

MAY 6, 2010

Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4 million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Does it have links to all your social media content?

Press Release 109

Press Release comScore Case Study Nielsen 109

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such.

Case Study 60

Case Study Nielsen Study Process 60

Pixlee

OCTOBER 18, 2016

In particular, social influencers on networks like Instagram have significant value as 74% of consumers turn to social media networks for advice before making a major purchase. Nielsen reports that 92% of people trust recommendations from individuals. Influencers can give velocity to existing content.

Influencer 42

Influencer Brands Nielsen ROI 42

Proactive Report

MAY 19, 2011

Since a large part of PR is working with the media and pitching news stories to journalists, we need to keep up with these technological changes. Early in the last decade forward thinking companies added an online newsroom to their website to help journalists find and cover their news content. You be the judge.

Nielsen 72

Nielsen News Survey Research 72

Proactive Report

MARCH 1, 2012

Usability expert Jakob Nielsen took a look at corporate newsrooms and gave us a dismal “D” in PR. The Washington Post listed not having a social content hub as one of the top 10 mistakes companies make in social media. The reason?

Nielsen 68

Nielsen News WordPress Blogger 68

Bill Hartzer

MAY 26, 2010

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. WebVisible is based in Irvine, California.

Small Business 87

Small Business Advertising Nielsen SMS 87

Mindjumpers

MARCH 28, 2012

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective.

Study 272

Study Activities Social Media Nielsen 272

Convince & Convert

NOVEMBER 20, 2013

It was a manifesto that urged enterprises to tap into the power of social media so that employees could more easily collaborate and share information across departments. That single manifesto brilliantly encapsulated just how social media could transform business. and kick-started the second generation of social media.

Social Media 150

Social Media Sentiment Nielsen Reputation 150

Diva Marketing Blog

MAY 19, 2009

1-topic about social media marketing. Blogger Relations, as other social media strategies, have grown in complexity. Prior to founding GetGood Strategic Marketing, Susan was Senior Vice President of Marketing at Internet software company SurfControl. Don't forget the word "social" in social media.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines.

Press Release 217

Press Release Nielsen Blogger SEO 217

Mindjumpers

JANUARY 6, 2012

Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. The report is named ‘A Strategy for Managing Social Media Proliferation’ and conducted by Jeremiah Owyang from Altimeter Group. Strategy and Business Objectives.

Social Media Management 201

Social Media Management Report Social Media Nielsen 201