Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Dan Beltramo is the CEO of AirPR, a data science company for communications and PR. Enter the era of Growth PR. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual. Are you ready to market online?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Likeable

MARCH 12, 2019

According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users. And according to a Nielsen study, 98 percent of Pinners go out and try the ideas they find on Pinterest—surpassing the 71 percent average across all social media platforms.

Brands 81

Brands Nielsen Compete Retail 81

Convince & Convert

APRIL 19, 2016

But the ability to calculate true ROI – to assign actual dollars to those clicks and shares – has mostly been limited to e-commerce companies who can successfully close the attribution loop. The company has seen more than 1.2 Not anymore. Influencer Marketing ROI Blows Online Advertising Out of the Water.

ROI 60

ROI Influencer Nielsen Marketing 60

The Realtime Report

MARCH 7, 2017

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. The research suggests you do the following when formatting the page: – Links can be used as a highlighter that draws attention.

Content 121

Content Patterns Nielsen Mobile 121

Convince & Convert

SEPTEMBER 11, 2011

“How dare a company try to put a number on influence!&# While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? they shout. An impossibility!

Klout 161

Klout Nielsen Influencer Social CRM 161

Social Media Strategies Summit

NOVEMBER 7, 2018

According to research from Bloomberg , Gen-Z is set to surpass Millennials in 2019 as the most populous generation, making up about 32% of the total population. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power.

Platform 272

Platform Social Media Influencer Trends 272

Twist Image

SEPTEMBER 11, 2014

And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." billion in revenue from video advertising this year - up 39% from last year, per research firm eMarketer. " YouTube Revenue To Hit $1.13 mobile data.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Facebook Fan Research.

Facebook 172

Facebook Study Small Business Nielsen 172

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

The Realtime Report

NOVEMBER 26, 2019

Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. But … there is still plenty of AVOD growth left. And we wanted to find out more!

Advertising 113

Advertising Nielsen Buy Products 113

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Mindjumpers

NOVEMBER 16, 2012

In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before.

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen.

Report 274

Report Brands Facebook Nielsen 274

Net-Savvy Executive

JANUARY 6, 2011

At work, that translates into tracking down companies globally; it's one way my research is different. The full research is subscriber-only, but the site offers free summary data on 16 countries. Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). Global view. Regional view. Country-level view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Tags: Research Social Media Marketing Tips Online News Online PR Social Media Strategy. it came out completely the other way around. Intuitively this makes some sense. Syndicate all your news content in feeds.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Proactive Report

MAY 19, 2011

In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it. Early in the last decade forward thinking companies added an online newsroom to their website to help journalists find and cover their news content.

Nielsen 72

Nielsen News Survey Research 72

Proactive Report

JULY 4, 2017

It always surprises me that a company will happily pay for design and programming, but not for content. As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Does the site provide original content and information, original research or analysis?

SEO 45

SEO Content Nielsen Analysis 45

The Social Media Incubator

SEPTEMBER 1, 2009

That fear could be keeping your company from using one of the best marketing tools out there; the internet. If you don’t have time to do it, consider working with a company that can do it for you. A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. Because it matters in the court of public perception.

Social Media 165

Social Media Quantcast Metrics Comparison 165

Convince & Convert

JANUARY 19, 2015

After all, your employees understand the company and (should) understand what customers need and want to know about the company. Nielsen says that advertising from companies is trusted by 47% of global citizens. Edelman’s trust barometer research found that company experts are trusted 66% of the time.

Trends 60

Trends Content UGC Marketing 60

Convince & Convert

NOVEMBER 17, 2015

” Customer experience is how your company makes its customers feel. Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour. highlight to tweet).

Nielsen 60

Nielsen Authentication Price B2B 60

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. Secondly, put some effort into your research and have something specific and nice to say about what they do.

Influencer 111

Influencer Social Media How To SEO 111

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

Ignite Social Media

DECEMBER 16, 2016

On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Although Facebook’s quantity of data seems great, it sometimes seems like they should be focusing more on quality.

Analytics 60

Analytics Platform Social Media comScore 60

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Research suggests that for stronger brands, rewarding both parties works better. Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. Or just reward the referrer?

Discount 41

Discount UGC How To Apparel 41

Sprout Social

MARCH 13, 2017

Imagine if brick and mortar companies displayed the average review of every product they sold in stores. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. For others like software companies, aim for positive feedback on sites like G2 Crowd.

Conversation 111

Conversation How To Review Influencer 111

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. When executed incorrectly, however, certain mistakes can prevent your company from maximizing the potential of this strategy.

Influencer 60

Influencer Brands Marketing Authentication 60

Writtent Blog

JANUARY 25, 2015

As a recent analysis of the “contingent workforce” by Dr. Michael Woody found, large and medium-sized companies are actually hiring freelancers in droves. Nielsen research has found that consumers are increasingly using content for decision-making, but only when it carries some expertise.

Nielsen 40

Nielsen SEO Team Collaboration 40

Proactive Report

OCTOBER 26, 2011

More and more people are using online news sources to find information on products, services, companies and ideas. In the State of the Media 2011 report Pew Research Center states that the one factor that most impacted the news industry in the last decade was search engines. Why would search engines affect news consumption? Web Search.

News 56

News Press Release Yahoo Nielsen 56

Razor Social

MAY 15, 2019

Brands typically tie influencer events to a product launch or some important company milestone. A recent research found that a majority of marketers leverage influencer marketing to increase brand awareness and reach new audiences: Source: Statista. According to Nielsen, 92% of consumers trust recommendations from brand advocates.

Influencer 104

Influencer Social Media How To Campaign 104

Ignite Social Media

FEBRUARY 11, 2021

Ad Recall: Research technique used to measure the respondent’s ability to remember elements of an advertisement. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. purchases, scheduled events) divided by ad spend.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

JUNE 19, 2016

I now speak of Bite & Booze not as a blog, but as a culinary media company. Diva Marketing : When doing research for our interview I came across an article from The Advocate. Diva Marketing : If you were King of a food media company how would you use social media aka Social TV? The headlined caught my attention. .

Travel 75

Travel Hosting Social Media Influencer 75