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Newsjacking COP 26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People

WebInKnow

Government and NGO leaders in Panama knew they couldn’t compete the millions of dollars that large and wealthy countries and companies are spending to get their message out. They took a different approach—generating media coverage via Newsjacking.

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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

Some of our very first meetings were with our NGO partners, pen and paper in hand, listening to how they could benefit from business support. Especially as restaurants are an industry that runs on hyper-thin margins, we wanted to balance what we could afford to give and what our NGO partners needed so it would be sustainable growth.

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Drafting My Next Job Description

Ari Herzog

The employer will probably be a think tank or NGO involved in technology policy campaigns, but it could be private enterprise. Build new and strengthen existing relationships with policymakers and staff from relevant agencies, partners, and NGOs. I am seeking a full-time position in public policy. Got a tip or idea?

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. or “Belong Anywhere.”

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Why Is Social Media Measurement So Hard?

Convince & Convert

Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. In our consulting business, we find that companies routinely undervalue the true costs of social media. Social media is about people.

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How to Make Pinterest Your Brand’s Own

Convince & Convert

” Many companies would be better served expending their social energy elsewhere. ” Jennifer Martin , Katie Levien , Kathleen Ngo , and Reena Leone are some of the women that Callan works with who work so hard to build the Sony brand on social. ” Social Pros Shoutout. They’re absolute geniuses.”

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20 Types of Digital Marketing that Works

Social Media Marketing

Digital marketers support the wider marketing team and the strategic goals of the whole company. AUTHOR BIO MAYLEEN MEÑEZ Mayleen Meñez used to work in media before finding her true passion in NGO work, travelling thePhilippines and Asia doing so. These strategies are merely tools, but skilled digital marketers can put them to work.

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