Convince & Convert

MAY 10, 2016

Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Then, along came the new breed of digital landlords like MySpace, Facebook, Twitter, Instagram, Linkedin, Pinterest, and even G+ for a time. The online community pendulum is swinging back.

Communities 60

Communities Aggregator Social Networking Organization 60

Buzz Marketing for Technology

NOVEMBER 10, 2008

Some Highlights: Hub was [link] They made sure the site was a real online community for men, women and companies You sign up, create a “team” and tell your story as a way to recruit and harness UGC They started building outpost sites on MySpace, Facebook, Flickr and YouTube – tapping into existing communities – making it extremely seamless (..)

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Laurel Papworth

APRIL 13, 2010

Real World Events Music labels, film studios pay MySpace for record launches and Secret Shows. Social ads is the worst revenue payer in social media (MySpace make $2.17 An ongoing service of account managers advising companies wanting to be Dell or Zappos would also be a nice sideline investment. Commercial Clients pay Twitter

Twitter 99

Twitter API Badge SMS 99

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless. Keep it in compliance. The Lawyers R Coming.

Social Media 153

Social Media Policies Consultant Social CRM 153

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Share This or Else! Who Should Tweet?

Marketing 265

Marketing SEO Journal Engineering 265