Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies.

Social Media 128

Social Media Marketing Social Media Management Issues 128

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Sprout Social

OCTOBER 28, 2021

The role of social media has evolved dramatically since the days of MySpace. For brands interested in extending their ecommerce storefront to social media, much can be learned from companies already using these platforms to drive sales. Knowing what each platform offers helps brands narrow down the best approach for their strategy.

Examples 113

Examples Module Buy MySpace 113

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. Myspace also. Can you describe what your company does in 120 characters or less?

Social Media 167

Social Media Strategy Consultant Conference 167

Waxing UnLyrical

MAY 13, 2019

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. Clinton Cards. Commodore Corp. DeLorean Motor. Napster, and. And following are: Some Brands that Listened. Align Technology.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

Social Media 139

Social Media Strategy Consultant Blogger 139

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. Why ignore it?

Social Media 134

Social Media Strategy Metrics Organization 134

Techipedia: Tamar Weinberg

APRIL 7, 2014

Companies that Use Social Media for Clinical Trial Recruitment. There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions.

Research 194

Research Pharmaceuticals Social Media Tools 194

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? How should companies evaluate success? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Waxing UnLyrical

APRIL 17, 2012

As for social networks, you might have heard of a site called MySpace. The first test prep company to teach students how to beat standardized tests was Kaplan Inc. The company was able to create a strong brand in the test prep industry, eventually growing in popularity and rivaling Kaplan Inc., Now, it’s out of business.

Review 214

Review Brands Industry MySpace 214

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. Im Jay Baer.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

MARCH 4, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy (..)

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Yes, social media applies to B2B.

Social Media 147

Social Media B2B Strategy Consultant 147

Small Business Mavericks

AUGUST 28, 2014

Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down. If your social media strategies aren’t bringing in all that many leads, for instance, maybe you need to change tactics and try something different. Organic Search Wins.

Sites 98

Sites Paid Search MySpace Retail 98

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Your social media strategy should do this too. Show them aspects of your company that they didn’t already know. Please help me think about it more.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 27, 2013

. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. He hates to admit it, but James was first active in MySpace. He worked for Jeep, which was one of the first companies to join the social sphere, and at that time MySpace was the place to be.

Brands 127

Brands Sports How To MySpace 127

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# This is the strategy of creating a Social FAQ. Try to return something to your own company. Have them document EVERY question they receive.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

DECEMBER 9, 2013

Facebook today is very much a company responding to the short-term pressures of the stock market. But a decline is starting and must be reversed by Facebook if it doesn’t want to go the way of Myspace and AOL. That decline in user sessions is a huge risk to the company’s continued growth. Are Facebook Ads a Failure?

Facebook 150

Facebook MySpace Advertising Buy 150

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Im Jay Baer.

Social Media 113

Social Media Strategy Apple iPhone 113

Twist Image

APRIL 1, 2016

This is the typical sentiment/eye rolls I get when I mention Yahoo (much like talking about MySpace ) to anyone, but I am left wondering if Yahoo's biggest challenge is how they communicate and market their own brand? Yahoo definitely has a very interesting portfolio diversification strategy in play. Yahoo is dead." business blog.

Yahoo 40

Yahoo MySpace Tumblr Sentiment 40

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Succession Planning. Leadership.

Company 122

Company How To Case Study Mobile 122

Hootsuite

FEBRUARY 10, 2022

The company, a pioneer in social media (in a sense the earliest version of the Metaverse itself) recently went through a major rebrand. Facebook is now Meta, and the company has plans to make significant moves in the Metaverse world in the years to come. This all begs the question: what even is the Metaverse? The reason? It’s simple.

Real Estate 142

Real Estate Avatar Library Platform 142

Convince & Convert

OCTOBER 30, 2013

I do not expect many individual Twitter users to embrace this new option, as you’d be opening yourself up to who knows what via DM, given that the quality of dialog on the platform is steadily devolving toward Myspace standards. Good News for Big Brands. Jay is the founder of [link] and host of the Social Pros podcast.

Twitter 130

Twitter Brands Adwords Hotels 130

SocMed Sean

APRIL 1, 2012

Every business and organization is not the same, so a one-size-fits-all social media strategy is generally a bad idea. It’s important that you know how your social media professional approaches community management and what strategies and tactics they will use to interact with the members of your community (a.k.a Probably not.

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Direct Marketing Observations

MARCH 26, 2010

You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. In simple terms, this means that selling brooms on MySpace might not work. 5) You Ignore The Rest of the Company. But what about you? 4) No Value. And you know what?

Social Media 221

Social Media Consultant MySpace Authentication 221

Convince & Convert

NOVEMBER 22, 2013

As a company that sells alcohol, Beam’s actions on social media are closely monitored. That one Instagram photo is important, but it’s not as important as guiding the storytelling for an entire brand, a whole company. Jason was working in PR in the restaurant industry when MySpace tanked and Facebook rose to glory.

How To 130

How To Class MySpace Case Study 130

Convince & Convert

DECEMBER 29, 2011

52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. 98% of super socials use Facebook, and 45% use MySpace). Among habitual social networkers, 43% follow companies on social networks, compared to just 25% of all social network users. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Waxing UnLyrical

MAY 20, 2012

Facebook is not like the tech companies that crashed in the 90s, and anyone who stops for two seconds to think about that knows it. It can understand the operations of these other companies enough not to mismanage them (heck, half of them already have some attachment to/compatibility with Facebook anyway). was about 1.20

Buy 263

Buy Social Media Yahoo Facebook 263