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Debunking Five Social Media Myths

Socialized

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. E-mail is far from dead, particularly in large companies. But that doesn’t mean it’s right for every company.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. A whopping 85% of studies incur delays due to patient recruitment. Extended study periods. Custom Social Media Reports for Google Analytics.

Research 194
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 190
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Employees Are A Critical Element To Your Social Media Success – Are You Leveraging Yours? Apple Isn’t!

SocMed Sean

Social media and social networking are both about connecting people. Without people and their personal relationship information, social media sites like Facebook and Twitter would be reduced to…well…MySpace. A barren wasteland full of bots and spam. I’m also talking about your employees.

Apple 235
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9 Surprising New Facts About Social Media in America

Convince & Convert

Outstanding research from Tom Webster that debunks some common myths about social media. Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. 9 Surprising New Facts About Social Media in America.

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9 Surprising New Facts About Social Media in America

Convince & Convert

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. Data about how social media really works, who uses it and how, continues to surprise. 9 Surprising New Facts About Social Media in America.

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5 Tips to Find Your Best Audience on Social Media Platforms

Waxing UnLyrical

In fact, a lot of audiences aren’t on Twitter: based on a November 2010 study, the Pew Research Center estimates 8 percent of Americans use Twitter. But considering that there are plenty of other social media fish in the sea, it’s not his best option in terms of the time he has available. I flat out told him no.