Webbiquity SMM

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over.

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Paid Posts: My Facebook Status Update is Smarter Than Yours

Webbiquity SMM

The social media giant recently launched a pilot program in New Zealand that allows users to pay to ‘highlight’ a post, meaning that it will appear near the top of friends’ News Feeds and remain their longer, even if it doesn’t receive the clicks, comments, and ‘Likes’ that usually push a popular post to the top.

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Paid Posts: My Facebook Status Update is Smarter Than Yours

Webbiquity SMM

The social media giant recently launched a pilot program in New Zealand that allows users to pay to ‘highlight’ a post, meaning that it will appear near the top of friends’ News Feeds and remain their longer, even if it doesn’t receive the clicks, comments, and ‘Likes’ that usually push a popular post to the top.

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Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Some companies succeed by innovating, continually improving product quality, and listening to their customers. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels. Twitter has more complete data on these trends, but again, the company isn’t sharing that information. NewTwitter.

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Coordinate efforts.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Adoption soared. 85% of Inc.