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Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Down a new path?

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Five 2021 Social Media Predictions That are “So 2020”

Ignite Social Media

Since 2020 was such a cornucopia of strange headlines I thought I’d go through the fun horrific exercise of predicting some 2021 social media, digital, tech, and marketing trends that are “so 2020.” Competition Between Major Social Networks Heats Up: 4. MySpace will make a comeback. Subscribe to Social You Should Know.

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6 social media marketers on the future of social messaging

Sprout Social

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

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The Case For Myspace

Twist Image

In the end, the buying and selling of Myspace will be a positive business move for News Corp. In June 2006, Myspace became the most popular online social networking site in the United States. Did Facebook's success and the changing landscape of Myspace make it an undesirable business moving forward for News Corp.?

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Social Media as an Investigative Tool

Socialized

Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases. Monitor any online activity pertaining to specific.

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Debunking Five Social Media Myths

Socialized

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. E-mail is far from dead, particularly in large companies. But that doesn’t mean it’s right for every company.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

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