Direct Marketing Observations

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Consider this blurb from 10 Ways Social Media Will Change In 2010.

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8 mistakes you can avoid making in social media

Direct Marketing Observations

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. In simple terms, this means that selling brooms on MySpace might not work. 5) You Ignore The Rest of the Company.

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Google has changed and redefined what search is for you, me and all the companies that rely on it for business. Online social networks are redefining our offline relationships both casual and personal. Social networks are not what they used to be. Looking back at MySpace, it almost looks like pre-Y2k web Dev.

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