Waxing UnLyrical

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Are You a Digital Landowner or Sharecropper?

Waxing UnLyrical

You only have to think back a few years to MySpace to see why you should not build on someone else’s digital land. When MySpace launched, it was full of promise, Many people, businesses, and artists flocked to it, creating pages and in some cases, taking down their websites and pointing their domain names to their MySpace page.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Clinton Cards. Commodore Corp. DeLorean Motor. Napster, and. And following are: Some Brands that Listened. They include: Adobe Systems. Align Technology. BlackBerry (now trying to listen).

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How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

As for social networks, you might have heard of a site called MySpace. The first test prep company to teach students how to beat standardized tests was Kaplan Inc. The company was able to create a strong brand in the test prep industry, eventually growing in popularity and rivaling Kaplan Inc., Now, it’s out of business.

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Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

Facebook is not like the tech companies that crashed in the 90s, and anyone who stops for two seconds to think about that knows it. It can understand the operations of these other companies enough not to mismanage them (heck, half of them already have some attachment to/compatibility with Facebook anyway). was about 1.20

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5 Tips to Find Your Best Audience on Social Media Platforms

Waxing UnLyrical

Even MySpace is still in the running, for very specific demographics. Sure, there are centenarians blogging, but there is a reason all those commercials run by medical supply companies targeting senior citizens offer to send them a free VHS tape, rather than connecting online (hat tip to Scott Stratten for that insight).

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The International: Taking Social Media Overseas

Waxing UnLyrical

Go West… and East… and… You see, my company, 2tor , partners with top-tier universities to bring their masters level programs online in a truly legit form, delivering the same curriculum and instruction as on-campus programs in a highly interactive atmosphere. This is not an “If you build it they will come” operation.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. And if not, what’s the point?

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