Direct Marketing Observations

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Google has changed and redefined what search is for you, me and all the companies that rely on it for business. Looking back at MySpace, it almost looks like pre-Y2k web Dev. We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. We will define it. doesn’t it?

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Six years ago, we were talking about the growth of blogging and MySpace. “Return on investment on social media activities has been challenging to most companies in 2009. Consider this blurb from 10 Ways Social Media Will Change In 2010.

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8 mistakes you can avoid making in social media

Direct Marketing Observations

You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. In simple terms, this means that selling brooms on MySpace might not work. 5) You Ignore The Rest of the Company. But what about you? 4) No Value. And you know what?