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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. This month, I surveyed end users to find out how they draw value from going social.

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle. Geoff Livingston: Usually, it’s the company. both traditional and social media. as spokes from the center. Gini may have a different take on that.

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Why brands transition from Social Studio to Sprout Social

Sprout Social

We’re making it easy for Salesforce customers to manage their full social media presence while maintaining a 360-degree view of their customer. With Sprout, you get an intuitive, straightforward platform designed to help you maximize business impact from social. Sprout is a social team favorite for a reason.

Brands 67
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This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Marketers, Here are the Keys to Your IT Department – Good Luck

Convince & Convert

Clinton Bonner is an Open Innovation author/blogger, futurist and Marketing Manager at TopCoder – a global Open Innovation platform and community. As Jay lays out 4 Nearly Guaranteed 2012 Social Media Predictions , what do you notice? One such vessel is clearly Open Innovation and specific Crowdsourcing platforms.

Marketing 115
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. We look at the numbers of social shares, links, mentions and page views.

Strategy 149