Webbiquity SMM

JULY 15, 2014

These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. We know one thing for sure: although they purchased VR gaming companies, the technological developments we can expect won’t be limited to gaming. This is really a new communication platform.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Webbiquity SMM

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. But of those users, 79% are on Facebook. ( Statistica ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. Mobile users in the Asia-Pacific region are driving much of this growth. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

DECEMBER 22, 2015

From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. The ad appears in the newsfeed and is available for both desktop and mobile sites. Guest post by Mike Bird. Image credit: Revinate.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. .”

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JANUARY 21, 2021

These campaigns can be concentrated in a single social media platform such as Twitter or Instagram, or they can roll out across multiple ones simultaneously in a calibrated manner. Social media enables direct two-way communication between your company and the consumer in ways and at a scale never before possible.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

MARCH 13, 2018

B2B companies of all types, including IT and medtech firms, have embraced Facebook. Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. The majority (54%) of Facebook traffic now comes from mobile-only users. HubSpot ).

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

MAY 23, 2017

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. The online platform allows users to learn coding, brings people together to share and discuss their creations, participate in trending tech forums, and to organize developer events.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

OCTOBER 18, 2011

Here are four case studies demonstrating how WPO does more than get a company or individual onto the first page of results in search—it helps them own the first page of search results. As shown below, the company dominates search results for hybrid records management (managing paper and electronic files together in a single system).

Adwords 157

Adwords Case Study SEO Software 157

Webbiquity SMM

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. How to Write Your First Blog Post on the LinkedIn Publishing Platform by Neal Schaffer (on LinkedIn).

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

MARCH 15, 2016

For example, what percentage of businesses maintain company blogs? There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies.

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. have a company page on at least one social networking site (but only 39% blog and just 26% tweet). 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 10, 2015

Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. Consumer marketing is about mobile, B2B is about content. MarketingLand ). ” ( DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JUNE 14, 2011

But few companies have sufficiently sophisticated analytics in place today to do this properly. • Use Knowem.com to claim your (and your company’s) profile across social networks; you don’t have to be active on all of them (only the ones where your customers and prospects are). • BeeTag is her favorite. Kim Albee , Genoo.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Facebook accounted for 7.8% of that total.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

DECEMBER 8, 2015

Using sticky notes and mobile notepad applications are a start, but there is a much easier way to organize much, much more information. Ask yourself and your team how it is you communicate with your target audience through Twitter, Facebook and other social media platforms —have you appointed anyone to dedicate their energy to this task?

Small Business 100

Small Business Tips Marketing Education 100

Webbiquity SMM

SEPTEMBER 19, 2012

How can marketers best utilize social plugins for the platform? An interesting graphical depiction of the rise in Facebook’s value from early 2008 (when the social network had a mere 145 million users and had just introduced Facebook chat) through the company’s IPO in May of this year.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. B2B companies are increasingly making customer experience not only an area of focus but also the responsibility of the marketing function.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Andy Komack explains why business marketers should use Flickr, the social photo-sharing platform, what types of images to upload (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Marissa McNaughton looks at social media use among America’s largest companies. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 2, 2014

. • 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. Iconsive ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

NOVEMBER 12, 2013

Which emerging platforms are essential (or even worth investigating)? How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” As universal as business use of social media can seem to be, 26% of companies still block access to social media sites in their workplaces.

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

MAY 2, 2017

But as companies grow, and produce more content, their needs may become more sophisticated. The content management platforms add content workflow and asset management, audience insights, and content performance analytics. Sample review: “(BrightEdge) offers a complete platform for content ROI with the latest SEO technology.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

MARCH 7, 2017

As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…). A/B split, multivariate) across platforms and apps. Pricing: free, or $13/$43/$84 per month. Showcase reviews: Mention.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

JUNE 12, 2018

Social media use, and marketing, is increasingly visual and mobile. The company’s new editing tool, currently in beta, expands the options for icons, text, images, and video in pop-ups, to turn static images into interactive experiences. As an example, infographics no longer have to be limited to static text and graphics.

Social Media 113

Social Media B2B Marketing Statistics 113