Techipedia: Tamar Weinberg

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is a guest post by Jay Baer. This is the “appification” of brand value.

Mobile 191
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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

An isolated patient population still will have a wide range of influences that affects the type of information they’ll likely engage with on social platforms. Companies that Use Social Media for Clinical Trial Recruitment. A significant number of their patient referrals are being generated through platforms like Facebook and MySpace.

Research 194
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Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

When we’re out speaking to companies or at conferences about these Pioneers, our talks are anchored on what made these stories the most compelling, and what advice they have for the next generation. There were search engines before Google and there were PPC platforms before AdWords. Think about how Google became so successful.

How To 155
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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

The site does not resolve on smart-phone browsers, and if they sell products online, their e-commerce platform has no social functionality (no review functionality, no commenting functionality, etc). And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. The volume gets to be too much. Pretty nifty.

Tools 277
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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!).

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Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

It feels like every day there’s a new post about Plurk, Twitter, or some new micro-blogging platform. Most of these platforms are too young to be killing anything, and are generally unfinished. That’s why I’m announcing Plutter Kite, the official roadmap for the best micro-blogging platform. So there you go.