Baskin Robbins Sells 31-Cent Scoops With Smart Social Media
Socialized
MAY 21, 2010
I was so impressed with how effectively the company used social media to promote 31-Cent Scoop Night, I got in touch with them and did an e-mail interview with one of their PR managers. It’s a brilliant promotion that fills BR stores around the country, but more brilliant still when built on a social media platform.
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