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Sherrilynne Starkie

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Is Facebook advertising worth it?

Sherrilynne Starkie

DECEMBER 18, 2017

Facebook ads are radically different from mainstream media and other digital platform ads. And they do this across multiple platforms and devices using their Facebook profile as the unifier. Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey.

Advertising 305
Advertising Facebook CPM CPC 305
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Foundations for integrated digital marketing

Sherrilynne Starkie

JANUARY 20, 2020

There are literally thousands of marketing platforms, apps, channels, networks and formats. Your company gets a great profile on a local news website giving you relevant exposure and credibility. You don’t have a website so there is no link media story to allow readers to find your company online. I always push back on this.

Marketing 284
Marketing Tourism Content management systems Meeting 284
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