Direct Marketing Observations

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Social Media: What’s Right, What’s Wrong, and What’s Next?

Direct Marketing Observations

Is it a platform? I fear that we are getting caught up in the semantics of social media to an extent that it is bogging down not only us, but also companies of all sizes struggling to make money. They may become more platform specific as we continue to search for our tribes but ubiquity we reign in 2011 and beyond. Is it tools?

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It’s Not About Social Anymore

Direct Marketing Observations

Those also were the same people, myself not included, who took to their pitchforks and torches to light up any company who slipped up with any type of ambitious forays into the great unknown called social media marketing. Mobile and Tablet computing. Even if it was an honest mistake. But something has happened.

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A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

Think Mobile and Social. Particularly as it corresponds to different platforms? and then position the company or division for success as an industry leader? We get new toys and platforms coming at us all the time. Soup to Nuts and then some. Not only do we want you to drive the work, we want you to think ahead as well.

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The Problem with the Social Web

Direct Marketing Observations

Consider the following statements: “We have a blog, come read it and find out cool stuff about our company&#. “Download out mobile app and receive valuable benefits&#. “Come join our community and learn more about us&#. “We have a Twitter account, follow us we may say something insightful&#.

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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

Upon further reflection, it in no way really resembles the way I use it both platforms either personally and professionally. Not much different than what adults and companies do, but what one has to question though, is the impact. Education education high school mobile communications social media' The ripple effect.