Waxing UnLyrical

NOVEMBER 30, 2011

Having a great company and product name adds to market appeal and most likely has had a direct affect on the company’s million dollar sales record. Thirteen percent of companies in the 2011 top 100 brands start or end with a “K” or the “K” sound (hard “C” included) or have the sound in the middle of the name.

Company 264

Company Brands Microsoft Banking 264

Waxing UnLyrical

NOVEMBER 8, 2011

The company can’t sustain its growth, and share price is based on future growth, not past results. Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. But once it hit the news the company had no control over the information. Apple did not formally announce this.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. And if not, what’s the point?

Class 268

Class Facebook Privacy Public Domain 268