Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, Microsoft FAST Search Server technology, and Microsoft Silverlight browser plug-ins to create great digital experiences for its customers and leverage its extensive partner network. 1) What is your vision for Microsoft and Digital Marketing? I see Microsoft at the forefront of digital marketing in the next 5 years. MORE >>

Both companies had traffic and users, and both applications were free, but the problem was, they could not figure out how to make a living off of a social utility. hate that model; and yet as we speak in 2010, we have 2 companies that needed traffic to grab advertisers, and to a certain degree had half of that equation, and yet still couldn’t survive. Sure we’ve had a ton of companies that have gone belly up , but what does it mean today? It reminds me of the halcyon days of first Microsoft’s dominance and then Google’s. was bummed. world. MORE >>

'Adam Orth is one of the creative directors at Microsoft studios. Unfortunately (for Microsoft and his own career) he performed a major faux pas on Twitter last night. Let’s take a look at what he did and investigate how your  small business SEO  can learn from the mistakes of one of the biggest companies in the world. You’d think the creative director for a huge company like Microsoft would understand that you can’t hear sarcasm online. The controversy began when Adam took to Twitter to discuss the next iteration of the Xbox. MORE >>

If you haven’t heard the news yet, Microsoft has officially announced that they acquired Yammer for 1.2 So if you’re Microsoft why would you spend 1.2 Out of all of the companies in the collaboration space I think it’s safe to say that Yammer is perhaps one of the most well known and dare I say “coolest”  Sharepoint on the other hand is well known yet has a bad reputation as being a non-usable and ineffective collaboration product yet it has an enormous paid user base. billion dollars. It’s an interesting move and I think it makes sense. MORE >>

Nevertheless, some B2B companies have mined gold out of Facebook’s audience, particularly for recruiting young college graduates. This is an under-utilized tool that enables companies to present an HTML page as their default front door. Use welcome pages to present an attractive and exciting introduction to your company. Other B2B companies that use their welcome pages well include VMWare , Lenovo , UPS and Intel. The company knows that its core audience is sales professionals, and it uses discounts, referral bonuses and contests to reach these individuals. MORE >>