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Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. How will LinkedIn help Microsoft achieve this mission?

10 Company and Product Branding Tips from Microsoft

Convince & Convert

At Rival IQ, we see tens of thousands of companies, products, and people come through our system. One thing I’ve noticed is very few companies are doing a good job at both their corporate and product-level branding across social media channels. This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing.

Microsoft’s new logo

Sherrilynne Starkie

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo.  The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products. According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently.

What Microsoft Taught Me About Self Promotion

Spin Sucks

learned that lesson during my 13 years at Microsoft. Nevertheless, during the years at Microsoft, I learned to regularly note and promote my achievements. Microsoft is, by and large, a male-dominated culture. Just last spring, I was talking with a vendor about doing some writing for his company. left Microsoft in 2007, but my reputation may never leave.

Microsoft Files DMCA Takedown Request, Claims Microsoft is Infringing on Copyright

Bill Hartzer

Microsoft filed a DMCA ( Digital Millennium Copyright Act ) request with Google. Microsoft. Yes, Microsoft filed a DMCA takedown request last week with Google, asking Google to remove Microsoft.com and Microsoftstore.com from the Google index. All because Microsoft is infringing on their copyright. But, this one was one that might just deserve a Darwin Award.

Me & Microsoft: Round 2

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Microsoft / Me & Microsoft: Round 2 | Subcribe via RSS Me & Microsoft: Round 2 March 7th, 2010 Posted in Microsoft Tweet Share 10 months ago, I had the misfortune of being one of many Microsoft casualties in their rounds of layoffs.  It was a pretty jarring experience losing your job and all. 

Me & Microsoft: Round 2

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Microsoft / Me & Microsoft: Round 2 | Subcribe via RSS Me & Microsoft: Round 2 March 7th, 2010 Posted in Microsoft Tweet Share 10 months ago, I had the misfortune of being one of many Microsoft casualties in their rounds of layoffs.  It was a pretty jarring experience losing your job and all. 

Facebook, Microsoft Team Up on MAREA Subsea Cable

SocialTimes Facebook

Facebook and Microsoft  are going under, as in underwater: The two tech giants will team up to build a new, state-of-the-art subsea cable across the Atlantic Ocean. The new cable, MAREA, will be the highest-capacity subsea cable to cross the Atlantic upon its completion, with eight fiber pairs and an estimated capacity of 160 terabits per second, and Facebook and Microsoft said the capacity will help meet growing demand for high-speed, reliable connections for cloud and online services. We think this is how most subsea cable systems will be built in the future.

Laying Off Microsoft

Jason Yormark

There was  no question really when Microsoft offered.  Hell, Microsoft throws away millions of dollars on everything you could imagine.  But I handled it with grace, dignity and patiently waited as I knew in time as I would eventually find my way back in the halls of Microsoft. This isn’t a knock on Microsoft, I just find myself more drawn to competing products. 

Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8

Idaconcpts

Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. But when it comes to Windows 8, iPad may be grounded on the fact that Microsoft’s firmware is more enterprise friendlier and innovative. As per reports, Microsoft has tied up with a number of OEMs including the Asian giants like Asus, Huawei, ZTE and Acer.

Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency

Stay N' Alive

Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information. It's safe to say that Microsoft, like Marty of "Back to the Future" was ahead of his time.

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing? The Microsoft Digital Marketing suite covers many but not all of the aspects of the digital marketing. 

Microsoft Buys 26 Contosoyams Domain Names

Bill Hartzer

Microsoft is up to something. I’m not sure what, but I am really curious as to why Microsoft recently registered 26 domain names at once: all related to the word contosoyams. From my research so far, I have not been able to find any references anywhere to contosoyams, and can only determine that this is a fictitious word made up by someone at Microsoft. contosoyams.net.

Microsoft Fails to Renew Engyro Domain Name

Bill Hartzer

Microsoft failed to renew the domain name Engyro.com recently when it came up for renewal. Engyro was a company that Microsoft acquired in 2007 , was based in Cincinnati, and made the Product Connector Suite which helped enterprises with event sharing and synchronization between Microsoft Operations Manager (MOM) and other management tools. diagrams.biz. engyro.com.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale. Focus on the core program and get that right before scaling to social media.

Are Social Media Companies Overvalued? [Infographic]

Pamorama

Are we experiencing a tech bubble in shares of social media companies? In addition to LinkedIn’s IPO, there have been some other recent developments in the world of social media finance: Microsoft purchased Skype for $8.5 The company is projected to be worth $100 billion by the time it goes public in 2012. billion. billion. Groupon may value its IPO at $15-20 billion.

Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

Pinterest, the darling of food and fashion pinners, is on a hyper growth slope with brands that at first glance have nothing to do with "life style" e.g. business-to-business, technlogy, software, finance, miliatry, staffing companies and more. When I came across an interesting sweepstakes from Micrsoft I wondered if Pinterest contests could really work for tech companies. examples.

“K” is King in Brand and Company Naming

Waxing UnLyrical

Having a great company and product name adds to market appeal and most likely has had a direct affect on the company’s million dollar sales record. If we don’t understand the importance of our name, if we don’t nurture and cultivate it, and if we don’t manage it throughout the growth of the company, we are missing a very important trick and we could be in big trouble.”.

Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)

Twist Image

Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. With Facebook at $1.86B in advertising revenue (excluding virtual currencies/goods) for 2010, it puts them at right behind Microsoft but ahead of AOL. " You can read his full Blog post here: 64% of Digital Ad Spend Controlled by 5 Companies. microsoft. What happened to The Long Tail ? Apparently, not much.

Comparison of 100 Top Companies on Social Business and Corporate Culture

Convince & Convert

Whether it’s Charlene Li’s Open Leadership , The NOW Revolution  from  Amber Naslund and me, Humanize  from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology. Last week’s release of the 2012 FORTUNE list of 100 Best Companies to Work For got me thinking about whether being employee-centric inherently impacts the social business aptitude of the company. Social Business Comparison.

Did Microsoft Just Buy Vericen.com, a Typo Domain of Verizon?

Bill Hartzer

Did Microsoft just register a domain name that is a typo (a typo domain) of Verizon? know this might be a stretch, but I am really curious about one of the domain names that was just registered, and was set up on Microsoft’s name servers: vericen.com. Well, most likely it was NOT Microsoft that registered this domain name. Here’s why. Registrar URL: [link].

URL 8

Microsoft Acquires Synsup Labs Domain Names

Bill Hartzer

In an interesting move that might indicate an upcoming acquisition or a major project in the works, Microsoft has acquired 47 domain names related to Synsup Labs. Here is the list of domain names related to Synsuplabs that Microsoft has quietly acquired today: synsuplabs01.com. Today was an exception, though, as Microsoft as acquired a whopping 47 domain names. Tweet This!

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. sacevero.

Retaining Customers Requires Innovation

Convince & Convert

By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world. So, imagine the shock when users of Microsoft’s online storage system OneDrive discovered that things would be changing. OneDrive is part of the package that comes with Office 365 Home and Personal, Microsoft’s cloud-based subscription SaaS offering.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. Read very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists? Listen Now. Jay: We did.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. Read very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists? Listen Now. Jay: We did.

Microsoft Sitcom Coming? Microsoft Registers MicroSitcom Domains

Bill Hartzer

As you might know by now, one of the things that I follow on a regular basis is the domain names that companies register. Quite often, when companies register domain names, they’re related to upcoming products, services, or other future plans that the company has. Microsoft Corporation just registered two interesting domain names: Micrositcom.com. Micrositcom.net.

The Road To Being A Billionaire

Twist Image

Prior to that, Hsieh sold his other company, LinkExchange to Microsoft for $265 million dollars in 1999. microsoft. amazon businessbook deliveringhappiness foundationpodcast kevinrose lasvegas linkexchange microsoft tonyhsieh venturecapital zapposIf you don't know who Tony Hsieh is, you have to read this. I've blogged about Hsieh before. Astonishing. business book.

How the New Twitter Moments Change News Discovery

Convince & Convert

With Dorsey now running Twitter on a permanent basis, there has been some discussion about leaving his other company, payments behemoth Square , behind. The tweet sparked over 3,300 retweets, and created a huge spike in the Twitter Moments conversation volume: Looking at the context behind this tweet, Jack questions why the company went forward with this move. Microsoft Event.

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The Future of The Digital Economy

Twist Image

In 2015, we are beginning to see how technology moves from being a tool that companies use, to being as pervasive as air and an integral component of everything that we do. microsoft. Are you excited or worried about the future of the world? There are very divisive lines of thought when it comes to this question. Life is complex. Human beings are complex. We have created. computer.

Does Google Deserve More Credit?

Geoff Livingston

This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years. Google changed its privacy earlier this year , uniting its many disparate policies across different products into one holistic company-wide statement. Google+.

5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

Disclosure – I am a co-founder of this company. Microsoft Advertising Intelligence. Dont forget that Microsoft and its Bing search engine are valuable tools as well. With Microsoft Advertising Intelligence you can build and expand your keyword list while working in a familiar program – Microsoft Excel. Search Marketing Advice boostsuite google trends keywords microsoft advertising intelligence search engine marketing search engine optimization SEMrush wordtracker So where can you find these amazing keywords? Your Competitors’ Websites.

LinkedIn Announces New Showcase Pages: Great For Law Firms

Myrland Marketing

Yesterday, LinkedIn announced the addition of “ Showcase Pages ,” which are subsets of Company Pages. LinkedIn tells us that: “Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. MICROSOFT EXAMPLE. Only LinkedIn Company Page Admins can create Showcase Pages.

The End Of The Smartphone

Twist Image

When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. microsoft. Sounds creepy? amazon. android.

This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again

Stay N' Alive

You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft.  I still feel that way about my old Xbox 360.  It was a piece of junk.  I sold it, sold all the games, and sent my Windows 7 machine with Windows Media Center on it to the scrap pile. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market.  My old Xbox 360 died 4 times and they still weren’t willing to give me something better. Enter the new Microsoft.

9 Indispensable B2B Social Media White Papers

socialmediab2b.com

Radian 6 offers up tips, concepts, anecdotes, and examples to help you connect the dots between your B2B company and social media. 3. Published by Microsoft, February 2010. Microsoft Advertising’s white paper based on their experiences using social media since 2006 “as a vehicle to listen to, educate, support and market to our customers and potential customers.&#. 6.

B2B 43

Does a Social Score Make a CMO?

Geoff Livingston

For example: How do influencers integrate into a larger marketing effort that delivers an effective profitability plan for a company? Influence CMOs forbes Fortune 100 influence infographic marketing Microsoft social scoreA recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. More on this tomorrow. Image by Mister Rad.

Klout 46

Top B2B Instagram Feeds You Should Follow Today

Visually SM

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. Microsoft. IBM highlights people over products to reinforce the company’s global reach and innovation. DoMore. Join us: IBM.co/ibmjobs.

Feed 107

Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press

Stay N' Alive

noticed some very interesting things this time though, at my very first Microsoft conference. The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. It would seem Microsoft would benefit from focusing more on ensuring every member of the press is engrossed in Windows. Myself included.

The Year Of More

Twist Image

While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. From Amazon , Google / Android , Microsoft , RIM (hopefully) and maybe even Facebook , our lives (and briefcases) will continue to get filled up with new, different and interesting devices. microsoft. While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". More social. apple.

Is Google+ the Next Big Social Media Site for Business?

The Social Media Incubator

Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft.  Back around 1997 or so, when Bill Gates was testifying in his antitrust lawsuit with Netscape (remember them?) he said that Microsoft Windows/Office was on the verge of obsolescence at any given moment because in “the future&# we won’t install software on our computers or even require a computer – just an Internet enabled device. Melberg has recognized Google for upping the competition. have more to worry about.

Sites 32

Copying Apple

Twist Image

That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had). And, lately, I find it fascinating that other brands are simply copying their older positioning, while the media is eating it up and selling it back to its audience as revolutionary or signs of a comeback for these other companies. android.

Apple 24