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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. And why not? You Can’t Measure What You Don’t Understand. Top mention.

Metrics 40
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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. CapellaU.

Company 149
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Industry Switch. Background. Offshoring.

Company 122
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A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent Blog

As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. Before the internet made everyone with a wireless connection a publisher, marketers could afford to move slowly, and analyze consumer insights before making brand decisions.

Brands 108
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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Your SMS mobile campaign will impact many departments of your company. Having a cross-functional team to help conceive and operate the SMS programs will be one of the most important parts to winning with SMS. Build An Ark Just like your 8 steps to a social media strategy , no one person can manage the entire SMS strategy.

SMS 166
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How to manage multiple Twitter accounts easily

Sprout Social

The content and goals of an admissions department will be vastly different from the goals of the football team. Team adidas is proud to support women's wrestling. This speaks to the balance of demands placed on a social media team to respond quickly to all types of messages. Have a separate social customer service team ?

Twitter 113
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How to Analyze Twitter Data

Sprout Social

Whether it’s Tweets, impressions, engagements or clicks, there are several metrics that give you additional insights into how well you’re resonating with your audience. A common problem for companies is they don’t know the best route to take when analyzing Twitter data. These metrics do a great job at showing traffic, views and trends.

Data 40