Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper. The people that read your company tweets?

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Report 191

Report Social Media B2B Newsvine 191

Convince & Convert

MAY 12, 2016

Consider external thought leaders as speakers versus internal company experts. The webinar was a huge success, you exceeded both your registration and live attendance goals, and your speakers and marketing team have given you kudos on a job well done. Gather the Final Metrics and Analytics. You can review the full post here.

Tips 60

Tips Survey Hosting Metrics 60

Sprout Social

MAY 18, 2016

This particular report tells readers how quickly and effectively they respond to social media messages and how that stacks up to other companies. If it turns out a company or individual isn’t responding as quickly or efficiently as they’d like ,then we’ve just created a demand for our service in their eyes.

Strategy 81

Strategy Marketing Report Resources 81

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. Let’s say you have a white paper for download on your site.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. engage with your audience, put out paid ads, or share exciting company news. Step 2: Consideration. Share of Voice.

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

JUNE 6, 2023

They see a post from one of your employees talking about your latest product or sharing a behind-the-scenes snapshot of your team. But remember, it’s not about twisting your employees’ arms to share company posts. The best way for B2B companies to build trust. Then, boom. So how about that for a strategy?

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Your company needs to be part of that conversation. Can those results be tied back directly to sales, and therefore ROI? It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 18, 2016

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

Marketing 60

Marketing Content eBook Joomla 60

Rebekah Radice

JULY 30, 2018

Think about it… if your company or team has a difficult time aligning sales and marketing, there’s a reason. The same holds true for your company and all other goals. Ensure that the social media goals you create are in direct alignment with everything your company is trying to achieve. White papers.

Social Media 121

Social Media Startup How To Case Study 121

ProBlogger

APRIL 6, 2011

These are softer metrics—they will harden over time. Marketers are always under the pump to prove they have something to offer—typically, the CEO is a sales or logistics guy, and the sales teams always tease the marketers about doing the fluffy stuff compared to their frontline activity. And, yes, “male&# more often than not.

Blogger 42

Blogger Brands Survey Cost 42

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” Develop a memorable brand image Each company must create a distinctive brand identity for audiences to recognize it instantly. Currently, an estimated 92% of companies use this channel for marketing.

Strategy 52

Strategy Brands Discount Hashtag 52

Webbiquity SMM

MARCH 29, 2016

If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Businesses and brands can use LinkedIn to share that type of content on their company pages. Image credit: BundlePost. Cross-Platform Social Media Strategy. Prospective employees.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Lessons learned and intelligence gleaned from these metrics feed back into the execution phase, driving and refining additional projects. How many conversions?

Findability 197

Findability Directory Social Bookmarking B2B 197

Convince & Convert

JANUARY 11, 2017

But when it comes to social, the majority of the metrics are all around likes, shares, retweets, and followers. No Metrics, No Budget. Before founding Oktopost, I was a vice president of marketing at a company called Nolio, which was later acquired by CA, Computer Associates. The main objective was leads for the sales team.

Social Media 60

Social Media ROI B2B Metrics 60

Webbiquity SMM

APRIL 23, 2013

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” What types of content are most valuable to my sales prospects? ’ Yawn.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

DECEMBER 7, 2011

Is it always a net positive to create and give away content on behalf of your company? Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. Different divisions and departments of the company create content for their own purposes. Quid Pro Quo.

Content 135

Content Marketing Consultant Study 135

Pam Moore

FEBRUARY 1, 2016

However, at the same these behaviors can push teams and organizations into cycles of wasted time, mindshare and investment. Be patient when changing mindset within a company that is new to social media and digital marketing strategies and tactics. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 113

Social Media ROI How To Marketing 113

Rebekah Radice

MAY 24, 2017

White papers. Share a story that makes your company/product/service relatable. The important thing here is that you understand your own metrics. The key is using those data points to inform your team and make constant improvements. Blog content. Vlogs (video blogs). Social bookmarking. Video tutorials.

Social Media 148

Social Media How To Analytics Types 148

Webbiquity SMM

NOVEMBER 6, 2013

A study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. That makes it crucial for companies to be as visible as possible during that research phase, before they even aware of a prospect’s potential interest.

B2B 188

B2B Research Newsletter Conference 188

Rebekah Radice

MAY 24, 2017

White papers. Share a story that makes your company/product/service relatable. The important thing here is that you understand your own metrics. The key is using those data points to inform your team and make constant improvements. Blog content. Vlogs (video blogs). Social bookmarking. Video tutorials.

Social Media 60

Social Media How To Analytics Types 60

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. 76% of marketers said that organic traffic is the key metric they use to measure the success of their content. Already approved. We will talk about that in a moment!). Drives traffic. Credibility.

Curation 130

Curation Content Curata Flipboard 130

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. • Team building activities. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources.

Wireless 268

Wireless Microsoft Applications Web 2.0 268