Waxing UnLyrical
DECEMBER 4, 2018
When considering influencers for your company or brand, first ask yourself the following questions: What critical business objective would this support? So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.).
Waxing UnLyrical
JUNE 24, 2019
When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Engagement is a key metric for making the case for micro influencers. Choose the most important metric, like report downloads and measure your success. Event panel.
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Waxing UnLyrical
JULY 20, 2016
But in order to grow, exit, or even stay in business, it’s critical that agencies measure and improve their operational performance with these metrics that matter: 1. This can be done by simply dividing annual revenue by the number of employees on your team. Employee Capacity. Don’t forget about vacation time, by the way.)
Waxing UnLyrical
DECEMBER 14, 2016
Most companies are blind to the massive PR resource that is their workforce. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy. Document your plan. Platforms like Circulate.it
Waxing UnLyrical
AUGUST 26, 2015
As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately. Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. At one company, we discovered that most of our content was U.S.-centric She’s busy.
Waxing UnLyrical
JUNE 12, 2013
In the piece, we discussed some of the influences on customer expectations: “Just as often though, the first experience a potential customer has with your company is through exposure to your marketing. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them.
Waxing UnLyrical
JULY 25, 2016
Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. How to Measure PR: A Case Study and Examples.
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