Techipedia: Tamar Weinberg
JANUARY 11, 2012
After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!
Techipedia: Tamar Weinberg
JANUARY 17, 2012
Both eBay and Amazon uses customer reviews as a baseline metric of eligibility to participate in their marketplace. I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). These days, one bad customer experience is all it takes to destroy your company’s good reputation.
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Techipedia: Tamar Weinberg
DECEMBER 5, 2012
In SEO it may be the amount you increase traffic, in pay per click, it may be the number of sales your ads make, in social media though, this can be a much wider and less “defined” metric. These people may blog about your company for example and give you a relevant link back to your site. Track New Website Links From Social Campaigns.
Techipedia: Tamar Weinberg
AUGUST 2, 2011
It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!
Techipedia: Tamar Weinberg
MARCH 17, 2010
In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.
Techipedia: Tamar Weinberg
JANUARY 5, 2012
The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. Hire a company or check out this guide for how to DIY.
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