Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? The case for embracing AI in social media workflows Social teams are already catching onto the benefits of these tools. Using AI enables your team to get ahead of these challenges.

Team 132

Team Social Media Management Skills Trends 132

Hootsuite

JULY 15, 2021

Customer service metrics enable companies to track their support efforts in an on-demand, multi-platform world. Customers expect to receive support wherever they look for it, from a company’s website to its Twitter account. To keep up, it’s crucial to track the customer service metrics that matter.

Metrics 138

Metrics Survey FAQ Issues 138

Sprout Social

JUNE 1, 2022

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.

Team 115

Team Marketing Collaboration Hubspot 115

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Agencies are very good at taking direction.

Team 122

Team Social Media RFP How To 122

Keyhole.co

JANUARY 9, 2024

A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Oktopost

NOVEMBER 16, 2021

As a marketing leader, you’re going to want to share these insights with people who could help you take action on them – your social media team. It will empower your team to understand how their work impacts the company’s bottom line and what they need to do to make this impact even bigger. Good stuff.

Team 124

Team Social Media B2B Sample 124

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 86

Team Tools Marketing Hubspot 86

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

Metrics 98

Metrics Analytics YouTube Price 98

Pam Hughes

JANUARY 30, 2022

Traditionally, sales teams contact potential customers by sending them emails, calling them, or talking to them in person, depending on the type of business you have. Content marketing is an online marketing strategy that involves creating and sharing content online to increase awareness and generate interest in your company and products.

Metrics 91

Metrics Energy Google Content 91

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post? Meet the team social media post examples include: Welcoming new hires to your team.

Meeting 96

Meeting Team Social Media How To 96

Hootsuite

JUNE 16, 2021

Imagine for a moment that you’re having an issue with a product or service and need to contact the company’s support team. Conversations on messaging channels are often service-related, so these KPIs are generally aligned with the metrics used by customer service teams in a contact center. Efficient problem solving.

Metrics 130

Metrics HootSuite Team Survey 130

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Mindjumpers

JANUARY 25, 2013

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. An important metric to measure is the levels of reach and engagement.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

The Realtime Report

AUGUST 29, 2023

The Ultimate Guide to Choosing the Best SEO Company for Your Small Business Choosing the right SEO firm, especially for SEO in Perth , can feel akin to finding your way through a labyrinth. And while an occasional hiccup in reviews is expected for any company, a consistent echo of complaints or unending areas of discord should raise eyebrows.

Small Business 91

Small Business SEO Company Price 91

Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should.

Metrics 167

Metrics Social Media Report Cost 167

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 107

Metrics Social Media Analytics Report 107

Hootsuite

APRIL 15, 2020

Are you part of a remote social media management team? Or are you looking for ways to help your team work more efficiently? To increase your social media team’s productivity through efficient team work. The first step in ensuring successful social media collaboration on a team is assigning roles.

Collaboration 134

Collaboration Team Social Media Tools 134

Rebekah Radice

DECEMBER 10, 2018

Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. But there’s also never been a more dynamic and exciting time to lead a marketing team.

Team 99

Team How To Marketing Atlassian 99

Keyhole.co

AUGUST 28, 2023

It shows metrics assessments and gives you direction to grow your YouTube channel. Key metrics and their importance Here are some necessary metrics that a typical YouTube analytics dashboard tracks: Views and watch time As the name suggests, views represent the number of times your video has been watched.

Metrics 52

Metrics Analytics YouTube Video 52

Justin Levy

JUNE 5, 2012

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? Probably not.

Metrics 196

Metrics Conference Project Meeting 196

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. These educational emails often have lower unsubscribe rates and can drive 10 to 20 percent higher click-through rates than other types of emails, which helps improve engagement metrics across the board.

Company 82

Company Marketing Loyalty Metrics 82

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 100

Resources Telecommunications Collaboration Project 100

Justin Levy

JUNE 3, 2011

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. That means that if your PR team reports that a specific article had 8.2

Metrics 226

Metrics Feed Reader Banking Report 226

The Realtime Report

OCTOBER 29, 2018

Four Steps to Make Your Business Intelligence Teams More Relevant. This trend has caused the efforts of IT Business Intelligence (BI) teams to spending most of their energy gathering, cleaning, and structuring data for the business to perform their own analytics through a self-service model. By Andrew Wells and Kathy Chiang.

Team 96

Team Analytics Compete Report 96

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Here are 10 of the key findings from the report. Budgets are growing.

Research 257

Research Report Social Media CPM 257

Waxing UnLyrical

FEBRUARY 18, 2020

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. For many brands, the quantity of media coverage isn’t a valuable metric nor is the overall number of impressions.

Data 231

Data Metrics Press Release ROI 231

BeingOptimist

DECEMBER 14, 2022

Twitter was initially created as a minimum viable product for internal communications amongst the podcast company Odeo employees. And how how MVP developing companies like Emphasoft can help you build your product idea. What Are The Metrics To Measure Success After Building An MVP? Then, it was known as twttr. What Is An MVP?

Metrics 52

Metrics Startup Statistics Survey 52

Justin Levy

JUNE 5, 2012

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? Probably not.

Metrics 150

Metrics Conference Project Meeting 150

Justin Levy

JUNE 5, 2012

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? Probably not.

Metrics 150

Metrics Conference Project Meeting 150

agora pulse

FEBRUARY 15, 2017

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. Chuck Ellis, Director of Social Media and PR at Fracture, needed to address several pain points with a social media management tool, namely to: Organize social media posts contributed to by multiple team members. Goals = Smashed.

Company 124

Company Social Media Management Price Metrics 124

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media tools prepare your team to be at the forefront of the future.

Social Media 99

Social Media Team Social Media Management Report 99

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Oktopost

MARCH 25, 2024

By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? While tracking shares is an easy metric to measure, it’s actually counterintuitive to solely encourage your advocates to win by sharing. This is where gamification comes into play.

Metrics 75

Metrics Training iPad Meeting 75

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. This post How Team Sprout Uses Its LinkedIn Company Pages Report originally appeared on Sprout Social.

Team 40

Team LinkedIn Report Company 40

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. This is what happened at Hudl.

Social Media 78

Social Media Sentiment Metrics Data 78

Buffer Social

JUNE 24, 2021

It’s been a busy season for our engineering, product, and design teams at Buffer — what we collectively refer to as EPD. Women on the engineering team have a much lower eNPS than their male counterparts. Below, we’d love to share the survey results transparently through the note I shared with our team.

Survey 62

Survey Engineering Team Engagement 62

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. Customer service software refers to tools that streamline and automate tasks for support teams. It all depends on your company’s priorities and the scope of the service you offer. What is customer service software?

Software 83

Software Tools Knowledge Base Hubspot 83