Mindjumpers

JUNE 12, 2013

This also means that they must rework traditional metrics to identify opportunities for growth. . The team at Skyword has interviewed top digital agencies asking them about how agencies are adapting to media convergence and the evolution of search and social media. Companies Are Data-Rich and Insight-Poor [Report].

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Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Over 80% of marketers allocate a team of 1-3 for social marketing initiatives. In this blog post, I will highlight the most interesting ones.

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Survey Report Social Media ROI 225

Mindjumpers

JANUARY 25, 2013

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. An important metric to measure is the levels of reach and engagement.

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Mindjumpers

AUGUST 30, 2012

social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. Recently, Awareness, Inc. Her strategy?

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