Jeff Esposito

JANUARY 14, 2013

Social media is not an infant anymore; it’s something companies are starting to take seriously. For the sake of this post, let’s say that the major stakeholders in your company’s social media output are communications (PR), marketing, recruiting and support (here’s a look at a much larger touchpoint model ).

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

JUNE 29, 2011

As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. Please notice that fans and followers are not mentioned in the metrics above. This is post is part of the Institutionalizing Social Media series.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

DECEMBER 16, 2010

Many of these people are not familiar with the space and question metrics that they cannot understand. Marie on behalf of the entire Public Relations team ( Jason Keith and Nick Gosselin ) at Vistaprint, I’d like to say thank you for the Tweet. People I interact with often ask me what the benefits of social media are.

ROI 41

ROI Metrics Questions Team 41

Jeff Esposito

MAY 31, 2011

After setting the groundwork for a social media structure across the company, it is important to set up a roadmap for future success. This will not only help you get all of your ducks in a row, but it will also help the organization see where you envision the company playing and being integrated in the next one to five years.

Team 43

Team Social Media Metrics Training 43

Jeff Esposito

JUNE 13, 2011

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. Measuring the number of fans/followers is the least labor intensive metric on this list. So where do you start? For that question, articulate what you want to accomplish. Subscriptions.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. Despite social media’s growing popularity many executives and other employees in our companies have not yet embraced the trends.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

MAY 20, 2011

The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. Some people and companies pay too much attention to these scores.

Klout 31

Klout Paid Search Analysis Small Business 31