Dave Fleet
FEBRUARY 28, 2013
Help customers to help customers – successful companies in the social support space leverage customer forums to help customers answer each others’ questions, and step in when questions go unanswered at first. Build an army of advocates – educate, empower and reward your biggest fans for engaging for you.
Dave Fleet
JUNE 9, 2010
Eqentia is positioning itself as a team-based knowledge dashboard that can be managed by one or two users, freeing others from the need to set up and refine searches. Initially, power users can curate the content to ensure that the highest relevance and most valuable content is featured, saving time and effort for the rest of the team.
Dave Fleet
MAY 25, 2011
The consumer metrics that panel companies provide are based on statistically-derived estimates that are derived from a representative sample of consumers; in this instance, the behaviors of the sample are weighted and extrapolated to represent the entire internet browser population. Are we looking at a 5% error margin?
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