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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Does your team include an SEO specialist? Is he/she certified?

Questions 313
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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Once you’ve set up your streams for social monitoring, you can share them with your team, so everyone can access the same information. Hootsuite RSS Syndicator. Relevant hashtags. Mentions of your competitors.

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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. The company also discovered something surprising – specific types of Coca-Cola news and information ranked among the top performing content.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

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News Sites on Twitter: Who is Making the Most Impact?

Adam Sherk

This has an impact on the way the various metrics are calculated. So the number of times that @ColonelTribune has been updated in the last 30 days will also factor into its Impact score and other metrics. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 165
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NewsPulse Gives CNN.com a New Way to Showcase Popular Content

Adam Sherk

How “popularity” is determined is not specifically defined, but it is likely a simple metric like page views. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. One aspect that CNN might want to rethink is the inclusion of “Total Comments” for each news item.

Content 112
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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer Social

The final result is a score on a scale of 1 to 100 and a report that you can download as a pdf or slides to share with your team. Reputation includes what others say about your or your company/brand online. Moz’s One Metric. BuzzFeed’s Ky Harlin explained how this metric impacts the content. That’s right.