Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 134

Team Social Media Management Skills Trends 134

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). 9 skills every social media manager must have. ?Communication

Social Media Management 88

Social Media Management Questions Social Media Skills 88

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. The most-commonly used are Hootsuite (10.8%), Sprout Social (20.2%), and Buffer (13.9%).

Research 257

Research Report Social Media CPM 257

Social Media Strategies Summit

DECEMBER 7, 2023

Athletics: “Athletics is a front door to so many institutions, so if you have a great athletic team, that’s a great place to start building collaboration.” Your goal here is to make it as easy as possible for other teams to get involved in marketing. This message became ingrained in our perceptions of the company.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. Those social media managers who dislike Twitter for its character limit will love this tip: You can actually share long-form content by using Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

agora pulse

AUGUST 6, 2020

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? Expectation.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach.

Team 118

Team Marketing Collaboration Hubspot 118

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Oktopost

NOVEMBER 16, 2021

Not only does it add your customers’ social engagement data to Salesforce, but it also shows you how this channel impacts your bottom line. As a marketing leader, you’re going to want to share these insights with people who could help you take action on them – your social media team. Good stuff.

Team 124

Team Social Media B2B Sample 124

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. For our Content team, in particular, we’re four people spread out across three timezones.

Collaboration 85

Collaboration Template Templates Team 85

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Buffer Social

MAY 30, 2023

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. Moreover, Buffer is values-led , an independent company, with transparent roadmaps , salaries , and key business metrics. So, what are you waiting for? Give Buffer a try today!

Social Media Management 68

Social Media Management Social Media Tools Class 68

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 102

Resources Telecommunications Collaboration Project 102

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. And social data is at the center of many marketing transformations. Sprout Social Sprout Social’s AI capabilities make it one of the most intuitive marketing tools on the market. Plus, its intuitive interface makes it easy to crank out words quickly.

Team 87

Team Tools Marketing Hubspot 87

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. About Your Company or Team.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Bill Hartzer

APRIL 4, 2024

This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management. Its parent company, United Airlines Holdings, Inc.,

Airlines 87

Airlines Social Media UGC Authentication 87

agora pulse

DECEMBER 16, 2019

Or create a visual poster you can hang up for your whole team to keep an eye on. Social media is notorious for sucking our attention in all different directions. To use social media for business, being focused is critical. When you post on your own social media, voice is much easier to capture.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 102

Social Media Team Social Media Management Report 102

Oktopost

FEBRUARY 29, 2024

This is where your average social media management platform falls short. Since the majority of these platforms are created for B2C social media management, they lack the capabilities needed for both B2B businesses and social selling initiatives , making it nearly impossible to quantify your efforts.

ROI 62

ROI B2B Organization Platform 62

Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. There is no shortage of data points available… don’t select them all. Very worthwhile.

Metrics 167

Metrics Social Media Report Cost 167

agora pulse

FEBRUARY 15, 2017

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. They use social media to stay active and engaged with with customers and attract future customers through organic and paid social actions. Since 2009, they’ve has fulfilled over 200,000 orders from all fifty U.S.

Company 124

Company Social Media Management Price Metrics 124

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. These educational emails often have lower unsubscribe rates and can drive 10 to 20 percent higher click-through rates than other types of emails, which helps improve engagement metrics across the board.

Company 82

Company Marketing Loyalty Metrics 82

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. These are generalized across social media channels. What are social media metrics and why should you track them?

Metrics 108

Metrics Social Media Analytics Report 108

Keyhole.co

AUGUST 28, 2023

It shows metrics assessments and gives you direction to grow your YouTube channel. Key metrics and their importance Here are some necessary metrics that a typical YouTube analytics dashboard tracks: Views and watch time As the name suggests, views represent the number of times your video has been watched.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Ari Herzog

DECEMBER 6, 2010

Ari asked me to offer some insight into being the man behind the curtain of a corporate social media team. To many executives and staff members, social media is an enigma that they want to know more about. It is fun to play in the social sandbox, but at the end of the day this is big business.

Social Media Management 169

Social Media Management Social Media Education Case Study 169

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals.

Influencer 62

Influencer Report B2B ROI 62

Harp Interactive

AUGUST 3, 2010

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours. Is he/she certified?

Questions 313

Questions Company Social Media Real Estate 313

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Oktopost

MARCH 10, 2022

Budgets and teams have been squeezed, but the targets keep growing. Where can I get more quality opportunities for the sales team today? Yet, organic social media is one channel that still delivers consistent results. ” This is where social media ROI metrics come into play. ?

ROI 174

ROI B2B Social Media Brands 174

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

APRIL 17, 2024

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software.

Hubspot 101

Hubspot Template Templates API 101

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

SEPTEMBER 18, 2023

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. Company goals are the anchoring points of your marketing budget.

Marketing 131

Marketing How To Sample Samples 131

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide. What is Sprout Social. So, what’s all the hype about?

Review 155

Review Social Media Management Price Collaboration 155

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134

Template Templates Social Media Tips 134