Diva Marketing Blog

JUNE 10, 2012

Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. . Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ].

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Buffer Social

OCTOBER 18, 2022

Sheena Russell of Made with Local , a snack foods company, understands this. ” She pushed back against convention and decided to build partnerships with social enterprise bakeries instead, even though that would slow the company's growth. But she maintains that she was and is proud of her decision.

Small Business 74

Small Business Metrics Consultant Reputation 74

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. We look at the numbers of social shares, links, mentions and page views.

Strategy 150

Strategy BuzzStream Content Brands 150