Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

Metrics 98

Metrics Analytics YouTube Price 98

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 101

Resources Telecommunications Collaboration Project 101

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media tools prepare your team to be at the forefront of the future.

Social Media 100

Social Media Team Social Media Management Report 100

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

Convince & Convert

DECEMBER 15, 2023

Your audience is more aware now than ever before and taking every decision after considerable research. For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.”

SEO 154

SEO Social Media Strategy Hashtag 154

Harp Interactive

AUGUST 3, 2010

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Research the credentials of the trainer and the program.

Questions 313

Questions Company Social Media Real Estate 313

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. It gathers data on several key metrics. This way, you know exactly what insights you want to retrieve at the end of your research. Discuss with your team and sort out the pain points in your social media marketing framework. Gather key data.

Analysis 52

Analysis LinkedIn Research How To 52

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 112

Analytics Sentiment Analysis Patterns 112

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 92

Analysis Examples Report Tools 92

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 130

Marketing How To Sample Samples 130

Convince & Convert

MAY 6, 2014

With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. League-Driven Consistency It became clear from a couple of data points that MLB itself has a lot to say about how baseball teams are set up online.

Team 157

Team Facebook Engagement Activities 157

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online?

Data 124

Data B2B How To Metrics 124

Oktopost

MARCH 26, 2024

Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. In fact, research shows that 78% of businesses that use social selling outperform those that don’t.

Influencer 62

Influencer Report B2B ROI 62

The Realtime Report

JANUARY 25, 2022

This survey, called “Startup Marketing Research: Challenges and opportunities in digital promotion”, was conducted by Zorka.Agency marketing team together with SOLYANKA. The research focused on the digital marketing strategies that startups use in their promotion. Top 3 research findings: 41.3%

Startup 91

Startup Survey Strategy Marketing 91

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. Once you’ve got that down, it’s time to do your research.

Sentiment 95

Sentiment Analysis Metrics Trends 95

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Sprout Social

JULY 14, 2023

Jill Rowley Salesforce When your marketing team is enabling sales , it becomes easier to achieve target goals. Consequences of sales and marketing misalignment Overcoming common challenges to sales and marketing alignment Benefits of sales and marketing alignment How to align sales and marketing teams What is sales and marketing alignment?

Collaboration 76

Collaboration Marketing Team Hubspot 76

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Creating an infallible B2B demand generation strategy 1.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

JANUARY 31, 2024

Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media. In turn, this will humanize your company and build your credibility.

B2B 62

B2B Metrics Education Comparison 62

Sprout Social

FEBRUARY 8, 2024

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. For example, monitoring competitive benchmark data can help you set realistic goals and metrics. You can also consider replacement competitors.

Comparison 108

Comparison Analysis How To Sentiment 108

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. By using Sprout’s Social Listening solution, Goally’s social team connected with relevant influencers who had a major impact on their growth. This is especially important when your company makes big moves. But listening can inspire and inform new content that resonates.

Examples 120

Examples Social Media Sentiment Influencer 120

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 103

Reputation System Brands Knowledge Base 103

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. LinkedIn advocacy metrics. There’s a reason 68% of marketers say their company has an advocacy strategy. 1: Optimize your company’s LinkedIn page.

LinkedIn 112

LinkedIn Tips Curation Training 112

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Union Metrics.

Analytics 179

Analytics Social Media Tools Price 179

Visually SM

OCTOBER 29, 2020

Why does every company need a social media strategy? With a blueprint to organize that, everything will be crystal clear to your team. To answer that, you will certainly need some research regarding the right time to get people to see your posts. The plan also contains the metrics you look at when analyzing your pages.

Engagement 130

Engagement Social Media Strategy How To 130

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Oktopost

NOVEMBER 16, 2023

Their research and engagement can turn into precious data for your business. Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social.

Analysis 69

Analysis Data Sentiment Metrics 69

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. You want more people on your team?

Resources 167

Resources Company Social Media How To 167

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In fact, highlighting your team members is one of the best ways to make your business seem more personal and relatable. How did you find out about [company name]? What Is an Employee Spotlight?

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

MARCH 28, 2022

From there, you might even create battle cards for the sales team and update them once a year. But they also need a central team of experts to share those clues with. In order to build a competitive intelligence culture that sticks, you need a team of high-achieving analysts who live and breathe your industry. Master distillers.

System 104

System Analysis How To Team 104

Sprout Social

MAY 20, 2021

Toxic teams. Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. As both a metric and a concept, workplaces have been laser-focused on employee engagement in recent years. Micromanagers. Tedious tasks. Why employee engagement matters so much.

Engagement 129

Engagement Survey How To Collaboration 129

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. More and more people are turning to social media to research products and services. Is brand advocacy right for you?

Brands 127

Brands ROI UGC Authentication 127

Hootsuite

SEPTEMBER 6, 2023

Questions about the brand These interview questions are all about research: make sure you do your homework so you can knock them out of the park. Any position you interview for is going to require some research about the company. Why do you want to work for our company? Tell me about a time you’ve had to work in a team.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Social Media Strategies Summit

DECEMBER 7, 2023

For her dissertation, Dr. Phillips researched marketing strategies that universities can use to mitigate the looming cliff. Athletics: “Athletics is a front door to so many institutions, so if you have a great athletic team, that’s a great place to start building collaboration.”

Social Media Management 147

Social Media Management Social Media Education Collaboration 147