Sprout Social

SEPTEMBER 1, 2021

Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. It puts can put all of your other social media metrics into context so you can understand where your brand stands. What is share of voice?

SEO 144

SEO Social Media Metrics Sentiment 144

Social Media Marketing

JULY 10, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Storify Flipboard Press Release 167

Rebekah Radice

SEPTEMBER 13, 2016

Keep reading… STEP 2: Assemble Your Team. Before you think about running a social media campaign, first get clear on the role each team member will play. Planning (implementation, deployment, and tracking of critical success metrics). Below is an example of what our team at Post Planner looks like.

Campaign 143

Campaign Social Media Marketing URL 143

Convince & Convert

AUGUST 19, 2016

As a member of Convince & Convert’s team of strategists, Anthony is an expert problem solver. Kate: So knowing that, how can a company look at their sales funnel and figure out a better way to start engaging with their prospects and having a better, more effective sales process? You can do this by talking to your sales team.

Engagement 60

Engagement Questions Organization Process 60

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies.

Statistics 50

Statistics Social Media B2B Hubspot 50

Rebekah Radice

SEPTEMBER 13, 2016

Keep reading… STEP 2: Assemble Your Team. Before you think about running a social media campaign, first get clear on the role each team member will play. Planning (implementation, deployment, and tracking of critical success metrics). Below is an example of what our team at Post Planner looks like.

Campaign 60

Campaign Social Media Marketing URL 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. Hire a company or check out this guide for how to DIY.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. ” The State of the Internet Now. ** 5 STARS.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. is a hospitality and gaming type company. We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. Eric : Exactly.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

APRIL 29, 2014

It’s as if sportswriters constantly wrote about “contests in which opposing teams of five players attempt to shoot a round orange ball through a hoop with a net attached” instead of simply saying “basketball.” Many SEO companies do the same with their outreach to bloggers. by MediaPost.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 11, 2013

How are agencies and brands successfully integrating owned, earned and paid media efforts? How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? Search in A World Of Converged Media by MediaPost Search Insider.

SEO 192

SEO Paid Search Engineering Reputation 192

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JUNE 13, 2012

Here’s a short video from Matt Cutts , head of Google’s webspam team, from August, 2011, in which he lays out Google’s definition of white hat SEO. Rankings for non-personalized search, a common SEO performance yardstick, have become incomplete and unreliable. Telegraphed Punches and Missing Metrics. Over to You.

SEO 228

SEO Paid Search Metrics Google 228

Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” As universal as business use of social media can seem to be, 26% of companies still block access to social media sites in their workplaces.

Statistics 214

Statistics Social Media B2B SEO 214

Writtent Blog

AUGUST 3, 2016

Will Blunt is the founder of Blogger Sidekick , a company that helps digital marketers build authority with one-of-a-kind content. Aaron Wall and his team present SEOBook, at seobook.com. You can follow Aaron on Twitter @aaronwall & the company account @seobook. You know your keywords, so have a search around them.

SEO 0

SEO Google Sites Engineering 0

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. There’s a difference between blogging, and having a company blog that you update so often.

Sysomos 88

Sysomos Hubspot SEO ROI 88