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Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

Do some searches and pull metrics to show the impact of a positive social media outreach from a CXO level. Set up a social listening dashboard, maybe Netvibes so they can quickly scan for important news to share with their networks. Show each CXO and what their Twitter reach is, for example, and then the combined company reach.

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PR Measurement – What to Measure

Proactive Report

Figure out what the major bottom line objectives are for your business, company, client or situation. You can use the blank AMEC template and plot the metrics you use now. Choose at least a few key metrics in all three of the vertical PR phases. Post it on your company newsroom. Make sure you are all on the same page.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Tools 170
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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. 2) Netvibes. Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Showcase reviews: RazorSocial (Tips).

Tools 207
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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 4 Social Media Mining Metrics by iMedia Connection.