Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. How Do You Measure Influencer Marketing – For Real?

ROI 60

ROI Influencer Nielsen Marketing 60

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. Enter the era of Growth PR.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. After all, your employees understand the company and (should) understand what customers need and want to know about the company. Nielsen says that advertising from companies is trusted by 47% of global citizens. 44% of B2C content marketers say the same.

Trends 60

Trends Content UGC Marketing 60

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. If you have any experience with local market activation of one or more global brands on Facebook from the brand or an agency side, please leave a comment and share your thoughts. Probably not.

Report 274

Report Brands Facebook Nielsen 274

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. According to Digital TV Research, SVOD revenues will climb by $51 billion between 2018 and 2024 to take its total to $87 billion. What’s not to like?

Advertising 113

Advertising Nielsen Buy Products 113

The Social Media Incubator

SEPTEMBER 1, 2009

scan or click the QR code to see the packages we offer Do You Fear Internet Marketing & Social Media by admin on September 1, 2009 Social media is getting as hot as a high-efficiency furnace, blowing steady streams of information everywhere. The fear of losing control keeps them bound within their normal marketing box.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

The Realtime Report

MARCH 7, 2017

The team at Power Digital Marketing agency San Diego stresses that a good foundation is the key to creating high quality digital content. There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern.

Content 121

Content Patterns Nielsen Mobile 121

Convince & Convert

SEPTEMBER 11, 2011

“How dare a company try to put a number on influence!&# While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? they shout. An impossibility!

Klout 159

Klout Nielsen Influencer Social CRM 159

Twist Image

SEPTEMBER 11, 2014

and just how big of a business this is (and will continue to be) for marketers. And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." It''s bigger (and more important) than you think. banner advertising.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Facebook Fan Research.

Facebook 172

Facebook Study Small Business Nielsen 172

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Likeable

MARCH 12, 2019

According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users. And according to a Nielsen study, 98 percent of Pinners go out and try the ideas they find on Pinterest—surpassing the 71 percent average across all social media platforms.

Brands 81

Brands Nielsen Compete Retail 81

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). I see five. Play Your Own Game.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Tags: Research Social Media Marketing Tips Online News Online PR Social Media Strategy. it came out completely the other way around. Intuitively this makes some sense. Syndicate all your news content in feeds.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Net-Savvy Executive

JANUARY 6, 2011

At work, that translates into tracking down companies globally; it's one way my research is different. Trendstream created a great source in Global Web Index , which is based on an ongoing survey across 26 national markets. The full research is subscriber-only, but the site offers free summary data on 16 countries.

Patterns 89

Patterns Social Media comScore Nielsen 89

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

Research 40

Research Social Media Nielsen Microsoft 40

Proactive Report

JULY 4, 2017

It always surprises me that a company will happily pay for design and programming, but not for content. As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Does the site provide original content and information, original research or analysis?

SEO 45

SEO Content Nielsen Analysis 45

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. Why You Need Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Webbiquity SMM

FEBRUARY 28, 2011

. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Automotive. • Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155

List Twitter Brands Microsoft 155

Convince & Convert

NOVEMBER 17, 2015

” Customer experience is how your company makes its customers feel. Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour. ” B t.

Nielsen 60

Nielsen Authentication Price B2B 60

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Joel's Blog CRO-ing About Research @joelrubinson on Twitter.

Research 40

Research Social Media Cymfony Sample 40

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. But you could argue that it’s even more important for online marketing efforts. How to Use Social Proof for Marketing. This has actually already started happening.

Conversation 111

Conversation How To Review Influencer 111

Ignite Social Media

DECEMBER 16, 2016

With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance.

Analytics 60

Analytics Platform Social Media comScore 60

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Research suggests that for stronger brands, rewarding both parties works better. Danielle Canstello is part of the content marketing team at Pyramid Analytics. Or just reward the referrer?

Discount 41

Discount UGC How To Apparel 41

Writtent Blog

JANUARY 25, 2015

While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. As a recent analysis of the “contingent workforce” by Dr. Michael Woody found, large and medium-sized companies are actually hiring freelancers in droves. Let me tell you why.

Nielsen 40

Nielsen SEO Team Collaboration 40

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs!

Travel 75

Travel Hosting Social Media Influencer 75

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. Brands typically tie influencer events to a product launch or some important company milestone. Brand Ambassador.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

MAY 19, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Today's Diva Marketing Talks with Susan Getgood , Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner , Cool Mom Picks and Moms 101 about how to build successful and respectful blogger relationships programs.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions. The “exact” meaning is different per medium.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs!

Travel 40

Travel Hosting Social Media Influencer 40

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210