David Fischer Responds to Facebook Video Metrics Flap

Facebook vice president of business and marketing partnerships David Fischer responded to last week’s report that its data on average viewing time for videos over the past two years was flawed.

Facebook vice president of business and marketing partnerships David Fischer responded to last week’s report that its data on average viewing time for videos over the past two years was flawed.

Suzanne Vranica and Jack Marshall of The Wall Street Journal reported last week that the social network disclosed the glitch in a post on its advertising help center several weeks ago, admitting that it only included video views of more than three seconds, which artificially inflated its data for average time watching videos, and Facebook said in a statement to the two reporters:

We recently discovered an error in the way we calculate one of our video metrics.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in