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Waxing UnLyrical

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. Enter the era of Growth PR.

Nielsen 140
Nielsen Press Release Metrics Smart Phone 140
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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. Source: Nielsen Global Trust in Advertising Survey. One of the biggest selling points of digital/social marketing is that it can be measured. You may want to run a pilot with a few employees before implementing the program company wide.

Nielsen 100
Nielsen Reputation Metrics Exercises 100
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