The Realtime Report

APRIL 7, 2014

Coming to your Twitter feed: 15 new types of ads – Twitter is debuting 15 new types of ad products, including ‘app install’ ads, which have proven successful for Facebook; the ads are designed to appeal to e-commerce companies and mobile-game developers (WSJ, re/code ). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Smart companies are increasingly moving their content to the new, and admittedly less stable streaming opportunities, but … it’s getting better. What’s not to like?

Advertising 113

Advertising Nielsen Buy Products 113

The Realtime Report

MARCH 7, 2017

The team at Power Digital Marketing agency San Diego stresses that a good foundation is the key to creating high quality digital content. There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern.

Content 121

Content Patterns Nielsen Mobile 121

The Realtime Report

MARCH 24, 2016

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. However, despite companies’ sentiments, many would be better off staying at home. Increase Profits With Smarter Trade Promotions. What Is Trade Promotion?

Retail 79

Retail Nielsen ROI Sentiment 79