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The Digital Agency of the Future [Report]

Mindjumpers

New Talent : An exploration into the new skills and talents needed to provide clients with integrated marketing services based on audience insights. Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production. Companies Are Data-Rich and Insight-Poor [Report].

Report 244
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For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we secure distribution?

Questions 254
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The 5 Reasons Most Companies Aren’t Measuring Social Media

Convince & Convert

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. The same is true of all online marketing. One equals one.

Nielsen 147
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For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we secure distribution?

Questions 252
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 106
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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Nielsen reported that in January, U.S. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Many companies are allowing consumers to browse and purchase directly from their Fan-page (ex: 1800-Flowers). Are highly targeted Facebook ads part of your marketing mix?

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How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The seven-step approach to delivering success.

Report 242