The Social Media Incubator

JUNE 13, 2011

This had our Marketing Maverick and Social Media Strategist, Caroline Melberg , thinking recently about how similar fishing and marketing really are. “ If you want to catch more fish, you’ve got to fish where the fish are! &# she exclaimed this morning. Edelman (Principal, McKinsey & Company ).

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The Social Media Incubator

MAY 18, 2012

Some of the topics will address the latest in the social media industry including: Facebook Marketing, Killer Social Ads, Combining Social Media & PR, the Mobile Revolution, Reputation Monitoring Online and Social Media Law. The advanced track will be hosted by aimClear , an advertising and social media company located in Duluth.

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The Social Media Incubator

AUGUST 1, 2011

It’s often easy to see how using the social networking site LinkedIn to find new potential customers could be very beneficial to sales & marketing teams. But what if you’re not in sales or marketing? Regardless of your role within your company, you are representing your company wherever you go.

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The Social Media Incubator

AUGUST 6, 2011

In parts I and II of our series on LinkedIn for Marketing/Non-Sales Professionals, we discussed ways to increase your credibility online and how you can make the most of the resources available on LinkedIn. Do you see LinkedIn as a helpful marketing tool? LinkedIn is a great tool for research.

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The Social Media Incubator

SEPTEMBER 1, 2009

scan or click the QR code to see the packages we offer Do You Fear Internet Marketing & Social Media by admin on September 1, 2009 Social media is getting as hot as a high-efficiency furnace, blowing steady streams of information everywhere. The fear of losing control keeps them bound within their normal marketing box.

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The Social Media Incubator

JULY 25, 2013

LinkedIn is a must for your company’s social media marketing plan. LinkedIn is the social network for displaying your professional profile, displaying your company profile and connecting with colleagues, clients and friends in your business. Take a picture of you sitting at your desk or in action within your company.

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The Social Media Incubator

AUGUST 3, 2011

Many times, someone from within a company will post a status update or a question within a Group or the Answers section that will spark an idea you may not have thought of previously. One of my client companies has a director of IT who was struggling with a particular networking challenge. Learning about New Opportunities.

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The Social Media Incubator

AUGUST 16, 2013

Besides integrating your offline marketing strategy , designing unique social media pages and incorporating your brand is a creative way to keep your business interesting on social media and should be a part of your social media strategy. There are multiple ways to show off your brand on your company’s pages.

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The Social Media Incubator

OCTOBER 10, 2013

Are personas a good marketing tactic in the era of social media? All of these are marketing “personas” ( as obviously wolves, geckos and ducks can’t speak on their own !). One theory is that you can effectively use a persona in your marketing if your audience knows there is a real person behind it. Or the GEICO Gecko.

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The Social Media Incubator

JULY 15, 2013

Which one you use for your business really depends on your purposes and the websites you visit frequently and your company’s requirements. Once you have a browser you or your company are comfortable with, the most important takeaway is that you keep your browser as updated as possible. If so, what are they?

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The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. Wow, did we see this one coming?

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The Social Media Incubator

MAY 28, 2014

With the recent advances in social media, many consumers now demand an interactive experience with their favorite brands and companies. While the ability to directly reach target markets is clearly beneficial, businesses need to take appropriate measures to protect their brands and to ensure they are not infringing upon the rights of others.

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The Social Media Incubator

SEPTEMBER 28, 2011

What’s more frustrating for a customer than trying to connect with a company regarding service, and that company keeps redirecting the customer to various departments? More and more customers are reaching out to connect with companies via social media. And what company wants their name or brand linked to the words “epic fail”?

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The Social Media Incubator

FEBRUARY 29, 2012

During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands. They will adopt the over-sized graphic (known as the “Cover”) on the Wall with a small inset profile graphic intended for your company logo. What do business owners need to do now to prepare for this switch?

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The Social Media Incubator

AUGUST 7, 2013

What does this mean for your online marketing strategy? This feature will give businesses the chance to share their posts, or other posts relevant to their company, on their websites and blogs. Stay tuned to SMI for a detailed look into how to embed social media onto your site and improve your online marketing.

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The Social Media Incubator

MAY 4, 2011

Social Media Strategist Caroline Melberg spells out the steps to take when you need to change your Facebook identity: So let’s say Jane Doe is an administrator of the “Pretend Company&# page on Facebook. Public Relations Small Business Mavericks Loading Quotes. One of the mysteries of Facebook, solved. Thanks, Caroline !

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The Social Media Incubator

OCTOBER 22, 2014

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. What is a Facebook Profile?

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The Social Media Incubator

NOVEMBER 21, 2011

A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.” What about the social media activity of the employees within your company?

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The Social Media Incubator

AUGUST 2, 2013

Lastly, the “promotions” tab consists of deals and marketing messages. It means, more than likely, your marketing and promotional emails are being filtered—for customers using Gmail—into a folder with all the other marketing emails the individual receives. Will Gmail’s new inbox affect your online marketing strategy?

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The Social Media Incubator

DECEMBER 3, 2013

They really don’t want anyone knowing exactly what their ranking criteria are because the concern is that people will use that knowledge to gain an unfair advantage in search marketing. Many search engine marketers actually run a lot of tests to determine how Google uses its algorithms to rank web pages.

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Engineering SEO Guidelines ROI 125

The Social Media Incubator

DECEMBER 26, 2012

Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small. In another contest, a travel company asked Pinterest followers to play a lottery. The pieces of the puzzle were laid out like tiles, but there was one missing. The winner won a vacation package.

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The Social Media Incubator

MAY 15, 2014

Chief Marketing Officer. In today’s online-driven world, it’s crucial to have an appropriate approach to handling an error you or someone in your company has made. We care about our customers above all else and have taken measures to ensure this will not happen again. Sincerely, . John Boris. Shutterfly, Inc.

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The Social Media Incubator

FEBRUARY 29, 2012

During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands. They will adopt the over-sized graphic (known as the “Cover”) on the Wall with a small inset profile graphic intended for your company logo. What do business owners need to do now to prepare for this switch?

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Facebook Conference Social Media Company 100

The Social Media Incubator

SEPTEMBER 13, 2011

. - I don’t know – could we just automate your receptionist and have everyone who calls your company speak with a robot? – Sure – if you want your company to look completely clueless online, you could do that. A company that does work well on Twitter is Zappos. – Um … are you human?

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The Social Media Incubator

AUGUST 27, 2013

In January 2102, large companies averaged 178 corporate-owned social media accounts. We don’t know how many social media accounts these companies have today, but we’re guessing the number is probably higher, if it has changed at all. What about small and mid-size businesses?

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The Social Media Incubator

SEPTEMBER 13, 2013

Here are three things that your company can do on social media in order to stay on your audience’s radar. So show a birthday within the business, maybe an employee’s new member of the family (child or pet), or even a company outing. . That is why connecting with your customers on social media is so important.

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The Social Media Incubator

SEPTEMBER 26, 2013

Having social media pages is more than just getting your company name out there and seen by more people. Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. You want to make sure you company social media is staying relevant. Follow your past, present and prospective customers.

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The Social Media Incubator

MAY 13, 2011

Known as Quick Response (QR) codes, they are a bridge between traditional marketing and the online world. Having a QR Code on company vehicles gives people stuck in traffic a chance to learn about the company. How QR Codes work in combination with mobile marketing to reach your potential customers on their mobile phones. -

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The Social Media Incubator

DECEMBER 31, 2009

by admin on December 31, 2009 Social Media has revolutionized the world of marketing. Now you show me a company that’s had that kind of growth! Networking platforms have given companies a cost-effective solution to grow their businesses without the multi-million dollar budgets of larger companies. You decide!

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The Social Media Incubator

MAY 29, 2014

availability” on social networking sites), TweetBeep.com (receives alerts when people are tweeting about your company), and Adgooroo.com (provides reports about who is bidding on keywords that tie in to your trademarks) are effective tools that can be used internally and with minimal expense. Have a monitoring system in place.

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The Social Media Incubator

JULY 25, 2011

Last week Pappas posted an article that discussed the average consumer’s need for honesty from companies and their brands. The quintessential example of honest transparency is the recent marketing campaign of Domino’s Pizza. Domino’s did what they had to do in order to change the opinions of their target market.

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The Social Media Incubator

JUNE 22, 2011

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ When you are marketing your business today, you need to place yourself where your potential customers are spending the most time. &#. 70% log in once a day.

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The Social Media Incubator

MAY 6, 2011

But if you’re using social media to promote your company, likely “insensitive” and “out-of-touch” are not qualities you want to associate with your brand. When major news breaks in your company, your industry or the world, you’ll want to be responding and sharing conversations in real-time. Remember, social media is “Real Time PR.”

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The Social Media Incubator

NOVEMBER 3, 2010

by admin on November 3, 2010 According to CNET News , the company Coach Leatherware has seen a virtual outcry of negative feedback along with some shocking images posted by online visitors for using animal fur in some of their products. Public Relations Small Business Mavericks Loading Quotes.

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The Social Media Incubator

FEBRUARY 2, 2015

The fast food company used their millions wisely, introducing their “Pay with Lovin’” campaign, a Valentine’s Day inspired idea. If we’ve learned anything here, it’s that the best marketing strategies appeal to a wide audience and make a special connection. Starting Feb. 2 and running through Feb.

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The Social Media Incubator

AUGUST 16, 2012

Baratunde Thurston, director of digital at The Onion , shared an experience of a past crisis in the September issue of Fast Company. Whether you’re posting on behalf of your clients or your own company, every business needs a social media policy. Have you been forced to deal with an unfortunate social media disaster?

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The Social Media Incubator

JULY 12, 2011

According to an article from PCmag.com , there are quite a few top companies that have given legitimate jobs to hackers – including Apple, Google and Microsoft. “Using a hacker’s power to positively benefit a company can help prevent future cyber crime.&#. What do you think? Is it fair to hire alleged cyber criminals?

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