Techipedia: Tamar Weinberg

AUGUST 31, 2011

All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs. We did get many large companies that had heard of our name because of seeing the press release. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Marketing in today’s world is a little bit like being on a roller coaster. and the interview was over. and the interview was over.

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Reputation 153

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. It doesn’t end there, though.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

Many companies attempt to track your every move on the web. Once they find out which sites you visit, these companies can target you with relevant advertising and spam. Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers is a post from: Techipedia | Tamar Weinberg.

Privacy 162

Privacy Activities Microsoft How To 162

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. And you don’t have to invade your market’s personal networking space to do it either. Your staff members do.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. This takes a lot of commitment, sheer volume of work and specialization, and many companies now outsource a lot of their online campaigns and PR to external agencies.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason. Consider personal branding.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

Often, people are surprised that I migrated away from marketing to customer experience. Here’s the truth of why that happened: so many people enlist in marketing to acquire new users, but don’t give a rat’s ass about customer retention. I mean, don’t you feel great when a company does right by you?

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

JANUARY 15, 2013

There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Facebook’s mission is to make the world more open and connected.” - About Facebook statement accompanying company’s press release. Great leaders (and great companies) create movements, not just products.

Press Release 192

Press Release Airlines Skills Retail 192

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Given my observations, both in the “canned response&# department and the company’s engagement with other customers and prospects, they’ve got it all wrong. What’s your social media policy?

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

JUNE 19, 2012

They feel a stronger connection with your company, increasing the chance that they’ll stay customers for a long time. 3dcart Software Forums : As one of the leading shopping cart software platforms on the market, 3dcart prides itself on customer support. Medium to enterprise companies may require more powerful solutions.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. After all, there are a lot of alternative reasons someone may “like” your company: They were in contact with you once, so they say “why not?” Sycapse’s Findings.

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

NOVEMBER 29, 2012

The LinkedIn study defines small business professionals as members who currently work at a company with between 11 and 500 employees. You can also find your peers (or mentors) by doing a LinkedIn Advanced People Search by title, company size and a whole host of other facets.”. The data reveals that there are more than 15.2

Small Business 216

Small Business LinkedIn Skills Features 216

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments).

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

APRIL 25, 2013

In Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. and Bing, among others.

comScore 163

comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Don’t let either one of these excuses hold you back from this very useful marketing and networking tool. Update your profile every few months to reflect changes in what you’re doing and how you’re doing it – especially if you’re changing roles within the same company or moving to another company.

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

Together, the ads and the response tool establish a strong image in your market segment. The same concept stands for smaller, local business as well – you can probably think of a few right in your own market. So, ask yourself these questions: Do I know how each incoming lead found my company?

Conversation 149

Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. In social media, it may be more important to market slowly and the right way or not at all.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Answers Yahoo!

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

My philosophy when it comes to digital media is all about the integrated approach, which is why we feature the success stories spanning advertising, marketing, search and social media. If you want to disrupt the market, don’t necessarily do something brand new. See what people are already doing.

How To 155

How To Engineering Adwords Conference 155

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I am one of those users.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. What it means for marketers looking to increase click-throughs is that they should be hiring authors with a high rank who post content at pages with a high rank. The Old Model.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Growth means that the network has reached enough mass that businesses and marketers have taken note. At this stage, people start using these networks for commercial purposes, such as business networking, sales promotion, customer relationship management, and general marketing. How can social media benefit your business? Like this post?

Social Networking 221

Social Networking MySpace Case Study Yahoo 221

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Timberland is one of the best examples of a company that is socially responsible.

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

George, a representative of a UK social media agency, emailed me last month to tell me to check out his company’s blog. Simon read my how to use Facebook for business and marketing post and felt compelled to let me know via email that I should check out his site and read his past blog posts to find posts to link to!

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

JANUARY 24, 2012

When my company, Small Business Trends, LLC, first purchased BizSugar in the summer of 2009, the best way I could describe it was as a miniature version of Digg, except that BizSugar focused soley on sharing information geared toward small and mid-sized businesses. Remain Committed to Your Target Market. This is still true.

Small Business 200

Small Business WordPress Communities Content management systems 200

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Tweet industry news as well as your company’s current events. If you tweet for your company or any public figure, let your followers know there is more than one person running the account.

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy.

Hotels 245

Hotels Social Media Communities Discount 245