Social Media Strategery

JUNE 30, 2017

From Tesla to Google to Amazon, tech companies are entering into new markets and disrupting brands that have controlled market share for decades. And the latter is something that every employee at every level at every company should be striving to do. This is the genius of Intuit’s “ Follow Me Home ” program.

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Social Media Strategery

MARCH 21, 2013

The pendulum has swung the other way, especially in the marketing industry. How does this fit with our company DNA? For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Everyone wants to be everywhere. My Two-Year Old Daughter, AKA my Social Media Expert.

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Social Media Strategery

JULY 18, 2012

I then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) Thankfully, the commenters over at Fast Company see the flaws in attempting to quantify people's using organizational influence using an internal social network.

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Social Media Strategery

MARCH 1, 2018

Is that thought leadership article really the work of a visionary, or is the author the CEO of a company that happened to do a media buy with that same publication? The convergence of PR, marketing and advertising has only worsened the issue. It’s marketers who view this as another extension of native advertising.

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Social Media Strategery

MAY 11, 2012

"Forgiveness is a valuable asset that you earn by consistently meeting customers' needs, but many companies don't have enough forgiveness stored up to recover from their miscues" It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations. "They're

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Social Media Strategery

OCTOBER 24, 2012

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. " Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models.

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Social Media Strategery

DECEMBER 7, 2011

Adam Lavelle, a member of the board of the Word of Mouth Marketing Association and chief strategic officer at the iCrossing unit of Hearst, agrees. As The Cluetrain Manifesto taught us way back in 1999 (also before social media), “public relations does not relate to the public, companies are deeply afraid of their markets.”

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Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Many companies still ban access to Facebook or LinkedIn on company time. Government 2.0

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Social Media Strategery

AUGUST 21, 2015

Despite their love for the ‘Burgh, many young PR and marketing pros unfortunately still look at the city as a second-tier stepping stone. It is funded by corporate sponsorships (the same companies that need young talent to stay here), but it keeps a grassroots vibe. There are other examples too. We have 55 folks working here.

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Social Media Strategery

SEPTEMBER 3, 2015

In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets? Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly.

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Hotels Library Survey Buy 50

Social Media Strategery

MARCH 6, 2012

" You can read my full rebel story here , but I would encourage anyone who works in a big government agency or a big company and finds themselves frustrated by the bureaucracy and the inertia of the status quo to bookmark the site and visit it often for inspiration and encouragement. Understand and properly value your strengths."

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Social Media Strategery

NOVEMBER 30, 2012

"), low resources ("you're all we could get approved for this year"), and an unclear place on the org chart ("well, you'll technically report to me, but you'll be working with Suzie down the hall most of the time as well as being a dotted line to Tom in Marketing").

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Social Media Strategery

MARCH 3, 2011

note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member]. Higher Education alone is a $400 billion dollar market, with Lifecycle engagement representing a $7 billion dollar a year effort by our nation’s institutions.

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Social Media Strategery

MARCH 11, 2012

For one, I never expected to still feel challenged after so long with one company; I never expected to have even half the opportunities that I’ve had here; I never expected to enjoy working hand in hand with our clients as much as I did; and most of all, I never expected to love working with the people here so much. What happened?

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Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. A recovery.gov for private enterprise?

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Social Media Strategery

OCTOBER 8, 2015

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. This happened with websites, with social media , and it’s happening again with content marketing. Who owns websites?

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Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Not marketing – they’re look at social media as “how do I leverage this to sell X.&#

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Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Remember, social media is driven by the person, not the position. Train and educate them.

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Social Media Strategery

MARCH 8, 2011

Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. With the growing ubiquity of Enterprise 2.0 The Internal Community Manager wears many hats.

Communities 137

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Social Media Strategery

MAY 12, 2010

This “light bulb” discovery led me to the second step in my social media adventure—creating a program that would do the same thing for others on a massive scale (20,000+ employee company). We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm.

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Social Media Strategery

JUNE 21, 2009

The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# Depending upon the level of executive sponsorship and participation – some companies will unfortunately take a long time to adopt social media and miss out on the benefits it represents today.

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Social Media Strategery

SEPTEMBER 18, 2008

I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. In short, I really annoyed a bunch of people for a long time! I’ve had to learn how to tactfully stand up for what I believe in without pissing off too many people. I’ve had to do a lot of “what is a blog?&#

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Social Media Strategery

SEPTEMBER 18, 2008

I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. In short, I really annoyed a bunch of people for a long time! I’ve had to learn how to tactfully stand up for what I believe in without pissing off too many people. I’ve had to do a lot of “what is a blog?&#

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Looking back ten years ago, the thought of social media didn’t even exist.

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Education Social Media Gov 2.0 Class 135

Social Media Strategery

SEPTEMBER 4, 2013

One of the world’s most connected men, Baratunde Thurston , recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction.

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Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&#

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. Don’t speak only in marketing-y consultant-ese. For the most part, everyone involved in Gov 2.0

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Social Media Strategery

OCTOBER 19, 2008

Maybe it falls into the “integrate&# step, but I think it’s pretty critical to establish the reasons why you want the company to embark on specific social media paths (i.e. why a blog might be more effective than facebook for some companies). link] sradick @Rebecca – that’s a great point!

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Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

OCTOBER 12, 2008

The first thing that I have to tell them is that just because another organization, company, or agency implemented blogs or wikis or whatever else, they won’t necessarily see the same results, especially if they compare themselves to case studies in the private sector. Public networks are both open and closed. You are on the forefront.

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Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

MARCH 23, 2010

Internally, we’re going through a similar evolution – in a firm with 20,000+ employees spread across the world and dozens of different business lines and market areas , there’s no shortage of people now looking for ways that social media can help them and their clients.

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Social Media Strategery

MAY 26, 2010

As Shedd mentions in his post, “In much the same way as you need to train yourself to recognize the market ‘pains’ that product opportunities create, you need to train yourself to note who you work best with, what personalities are most compatible.&#

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Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

APRIL 14, 2013

Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Your customers want to get to know your brand, your real brand, not the one ginned up by marketing, but who you really are and what you’re all about.

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Social Media Strategery

SEPTEMBER 18, 2011

In many ways, PR professionals are better equipped for successfully using social media – whether it’s their ability to build and maintain real relationships or their reliance on plain language instead of marketing fluff, PR pros have largely adapted to social media better than than the advertising industry.

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Social Media Strategery

DECEMBER 22, 2008

list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps. list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps.

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Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

DECEMBER 30, 2008

In 2009, I want to do more to illustrate the “What’s in it for me&# to our everyone at my company, especially our managers. link] Andrew Krzmarzick Steve – I would second this book recommendation – read last year and passed it on to our head of Marketing and Communications.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

MAY 1, 2012

co-chair of PRSA's National Research Committee and an assistant professor of public relations at Penn State University, 60% of Wikipedia articles about companies contain factual errors. DiStaso, Ph.D., Here's the problem.

Wikipedia 100

Wikipedia Committee Industry Communities 100

Social Media Strategery

NOVEMBER 7, 2016

Content marketing has become one big M.C. 13 Tools to Automate Your Content Marketing”. “15 15 Habits of Highly Effective Content Marketers”. Unfortunately, most brands get overwhelmed by all the content marketing best practices, tools, and gurus and totally miss the resources right under their noses. You know what?

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Content Meme Journal Loyalty 50