Small Business Mavericks

JUNE 6, 2012

Our 4-step online marketing strategic plan is real simple. But if you are serious about marketing online , then you have to be serious enough to take the proper steps to get you to your goals. Know your company and what it is capable of, know the competition and what they do well, and know your audience. Take inventory.

Marketing 164

Marketing Small Business Course Research 164

Small Business Mavericks

OCTOBER 28, 2015

Whoever your audience is, whether you are targeting businesses or consumers, the first rule of marketing is to go where your clientele hangs out. So if you are targeting other businesses with your online marketing, then read what they’re reading and hang out in the same places they are hanging out at. People still use them.

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B2B Forums Marketing Proposal 70

Small Business Mavericks

JULY 2, 2014

If your business has been around for a while, you’ve seen some real changes in marketing. David Edelman, co-leader of McKinsey’s global digital marketing strategy group, was recently interviewed about the state of digital marketing, and you can read the edited transcript here. Are you riding the waves or wiping out?

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Marketing Strategy Data Groups 93

Small Business Mavericks

DECEMBER 8, 2014

What Does Mobile Do To Your Marketing Plan? If your marketing isn’t taking this mobile explosion into account, you will be missing a bandwagon that a lot of people have already jumped on. Why Do I Think Mobile Marketing Is Going To Explode? Mobile Marketing for Small Business FCC auction 97 mobile marketing wireless'

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Wireless Marketing Mobile Directory 98

Small Business Mavericks

JULY 31, 2014

Your company doesn’t have to be a certain size in order to be international because the internet brings all kinds of opportunities across every time zone and border. Being able to market internationally does take some thought, though, because there are some challenges. Why Should A Business Look Past The Border?

Marketing 101

Marketing Journal Small Business SEO 101

Small Business Mavericks

JUNE 12, 2014

Cynthia Boris of Marketing Pilgrim makes a good point in her discussion of the way Millennials check their smartphones 43 times per day, and other interesting facts. This is a big difference from how marketing used to work. In the old days, the customer was fairly passive until your marketing got them motivated to go out and buy.

Marketing 87

Marketing Mobile Small Business Survey 87

Small Business Mavericks

SEPTEMBER 13, 2012

If your marketing company hasn’t asked you what your online marketing budget is, then you should reconsider using them for your marketing. One of the first questions that should be asked by any consulting in online marketing is, “What’s your budget?”

Marketing 105

Marketing Small Business Consultant Questions 105

Small Business Mavericks

MARCH 6, 2013

There are two ways that small businesses go about marketing online. Push Marketing is when you push yourself in front of your prospects and offer them a come-on or a sales pitch. Many companies have used this type of marketing for many years. Most marketing in the 20th century falls into the category of Push Marketing.

Marketing 102

Marketing Small Business Advertising Process 102

Small Business Mavericks

APRIL 18, 2013

The reason you decided to outsource your online marketing is because you don’t have the expertise to make it successful. Your Internet marketing consulting firm is going to rely on you for certain information. Here are 5 specific ways some companies sabotage their own online marketing efforts. If not, let them know.

Marketing 105

Marketing Consultant Small Business ROI 105

Small Business Mavericks

FEBRUARY 12, 2013

There are still some companies trying to do it like it’s 2005. For starters, if you don’t see SEO as an intrinsic part of your overall marketing efforts, then there is a disconnect somewhere. The goal of marketing is to increase your bottom line. That’s why you have a marketing strategy.

SEO 93

SEO Marketing Engineering Buy 93

Small Business Mavericks

NOVEMBER 1, 2013

At least, that’s what Experian Marketing Services says. Does that change how you view online marketing? Will you change how you’ve been marketing to young moms? Social networking is a growing area of marketing for a lot of businesses. As a result, more companies are doing it, but are they doing it right?

Marketing 107

Marketing Social Networking How To Mobile 107

Small Business Mavericks

JULY 3, 2013

Here’s an interesting story about a book marketer using one of his characters to keep readers interested in his story. I think this might work fine for marketing books, but what about businesses? It does work for entertainment companies who have already created characters that audiences are familiar with.

Twitter 98

Twitter Marketing Communities Company 98

Small Business Mavericks

OCTOBER 8, 2012

I mean in terms of marketing. Beyond the usage numbers, however, more people are starting to catch on to the idea of using brand pages for marketing. Of course, it could have something to do with Facebook being as much a creative outlet as a marketing tool. And the good news is the social network is still growing.

Facebook 105

Facebook Marketing Social Networking News 105

Small Business Mavericks

JANUARY 27, 2016

Online marketing strategies are a dime a dozen. Some companies don’t even have a strategy. But to be truly effective at marketing your business online, you need a well-defined and executed online marketing strategy. So, what are the components of a well-defined online marketing strategy?

Strategy 70

Strategy Marketing Widget Forums 70

Small Business Mavericks

SEPTEMBER 25, 2015

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. e-mail marketing that. Sectors Are Leading With E-mail Marketing?

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Apparel Statistics Marketing Retail 70

Small Business Mavericks

DECEMBER 18, 2012

It’s no secret that the smaller your budget the more time you’re going to have to give your online marketing to work. If you can only afford $200/month in developing your online marketing strategy , then you won’t – you can’t – be as effective as the company that can afford $2,000/month.

Marketing 96

Marketing Small Business Activities Campaign 96

Small Business Mavericks

AUGUST 26, 2015

Internet marketing has come a long way since 1990, when the World Wide Web had its grand kick off. In the early days, companies joined traffic rings and wrote articles for each other’s websites, or paid for display ad space. Blogging took off like a rocket followed by social networking and video marketing.

Forums 70

Forums Sports Marketing Directory 70

Small Business Mavericks

APRIL 23, 2011

» Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? And that’s why marketing is important. It’s about positioning your company above the competition. E-mail marketing is one strategy for making that happen. Everyone needs groceries.

Marketing 173

Marketing Case Study Press Release Small Business 173

Small Business Mavericks

DECEMBER 13, 2012

Online marketing opportunities are growing all the time. As the opportunities expand, it becomes more and more important for small business owners to diversify their marketing efforts. Dr. Pete has shared his list of 5 ways to diversify your online marketing. Marketing has always been a diversity discipline.

Marketing 107

Marketing Small Business Google Course 107

Small Business Mavericks

JULY 19, 2012

I never thought I’d say this, but the Fortune 100 are learning how to market themselves online – and they’re doing it in rather unexpected ways. Of course, we’re talking about companies that are accustomed to interrupting our regular programming to blast us with marketing messages on our televisions and radios.

Video 93

Video Marketing YouTube Small Business 93

Small Business Mavericks

APRIL 10, 2015

Does that mean my idea of the biggest marketing mistake is wrong? Many of the ‘biggest marketing mistakes that show up on search could fit into this category because the biggest marketing mistake you can make is this: Failure to provide what is promised. Not necessarily. It also could be the result of poor site design.

Marketing 70

Marketing Advertising Sites Products 70

Small Business Mavericks

JANUARY 30, 2015

We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. The hero of the story is not your company , but your client. Small Business Internet Marketing case studies case study guidelines credibility story marketing'

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Case Study Study Guidelines Marketing 70

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

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Mobile Strategy Wireless Marketing 107

Small Business Mavericks

JANUARY 18, 2016

And the author is talking specifically about social media, but many book authors (and business owners) write blog posts then share the through social media as a part of their overall marketing strategy, so I’m going to lump blogging and social media here into one heap. Does Blogging/Social Media Work? We take a question from the crowd.

Marketing 70

Marketing Conference Social Media Questions 70

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? But recently, the company has taken controversy to a new level. 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&# GoDaddy has been the center of controversy before.

Small Business 105

Small Business Reputation Marketing Case Study 105

Small Business Mavericks

SEPTEMBER 20, 2011

E-mail marketing , of course, has always enjoyed high numbers. It’s not really surprising, though I expect that number to decline as social media and other online marketing channels rise. Within 5 years, there will be fewer companies promoting events through mail and more using social media.

Eventful 87

Eventful Hubspot Marketing Statistics 87

Small Business Mavericks

SEPTEMBER 14, 2011

Here are 5 ways that you can use e-mail marketing to help you win new customers and to make your old customers happier. Feature In Your Newsletter – Have a company newsletter ? These 5 e-mail marketing tactics have won new customers for other marketers, they can work for you too. Start a featured client column.

Newsletter 93

Newsletter iPad Marketing Features 93

Small Business Mavericks

NOVEMBER 25, 2013

Companies doing business on LinkedIn have been able to connect with audiences through business pages. Now, LinkedIn has rolled out an additional level of social media for companies with multiple brands and divisions called Showcase Pages. In order to use Showcase Pages you first need to have a company page.

LinkedIn 132

LinkedIn Small Business Company Social Media 132

Small Business Mavericks

DECEMBER 5, 2014

What can you tell someone about the company that logo represents? The most effective logos are an integrated part of an entire marketing story that repeats throughout everything the company presents to the public. If your company doesn’t have a logo, what identifies your communications? Quick, think of a logo. .

Small Business 114

Small Business Team Brands Company 114

Small Business Mavericks

AUGUST 7, 2013

marketers reveals that the No. 1 reason cited for a content marketing strategy is lead generation. Oddly, in 2012, 9% of respondents said increased revenues was the primary goal of content marketing, but in 2013, that wasn’t even on the list. Last year, 28% of companies said they had a content marketing strategy.

Survey 98

Survey Small Business Strategy Company 98

Small Business Mavericks

APRIL 22, 2011

Do you have a company blog ? Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Needless to say, the more often you blog, the more likely you are to realize these benefits. If not, why not?

Small Business 168

Small Business SEO Case Study Press Release 168

Small Business Mavericks

JULY 19, 2013

Large companies often acquire smaller companies because they want access to the technology, or they want the personnel involved with the company due to its talent. Another reason larger companies often acquire smaller companies is because they are planning to start offering a similar service. Travel companies.

Directory 101

Directory Airlines Hotels Small Business 101

Small Business Mavericks

MAY 24, 2011

Here are some of the good points that I think Peter Shankman makes regarding so-called “social media experts&# : Social media is just another facet of marketing and customer service. True, but many companies hire dedicated marketing experts and customer service experts. Social media marketing is about relevance.

Social Media 161

Social Media SEO Company Campaign 161

Small Business Mavericks

MARCH 14, 2014

There’s a raging debate in Internet marketing circles about long vs. short articles. On the other hand, advocates for multiple short blog posts over a period of time argue that the number of pages increases your opportunities for better search engine marketing and therefore give you more search rankings with increased traffic.

Engineering 98

Engineering SEO Journal Small Business 98

Small Business Mavericks

AUGUST 12, 2014

There’s a big discussion in marketing on the benefits of using customer information as a way to target campaigns, etc. In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives.

Privacy 93

Privacy Aggregator Data Analytics 93

Small Business Mavericks

MARCH 3, 2015

One of the most important things in marketing is the ability to see your targeted demographic as the people they really are instead of the numbers you analyze. Most of us can look around and see it happening with other companies, but it’s hard sometimes to see it in your own. as a result, there are more customers.

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Analytics Meeting Company Team 70

Small Business Mavericks

JULY 18, 2014

The folks at MarketingProfs have taken a look at The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics and it always interests me when I see stuff like that. It is helpful to see what other marketers are saying about the methods they are using. Why Would Email Be Effective?

Survey 111

Survey Small Business SEO Social Media 111