Jeff Esposito

MARCH 3, 2014

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. Looking at social in this manner allows for companies to look at separate KPIs and then roll them up into a performance overview. Below is a video of the talk: PT 2.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

NOVEMBER 6, 2013

.” One thing we tend to neglect are companies that have surpassed viral and went more cultish – think Apple. Branding Company Beer cult cult marketing Heady Topper the Alchemist' While Apple has their followers, I would tend to argue that they may not be as passionate as the fans of the Alchemist in Waterbury, VT.

Apple 40

Apple Company Campaign Brands 40

Jeff Esposito

JULY 23, 2012

Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You see marketers, communicators, and customer support teams are guilty of ostriching when it comes to the evolution and emergence of social media. Markets may also be stuck in their old ways.

Social Media 47

Social Media Policies Authentication Team 47

Jeff Esposito

MAY 6, 2013

Known for his culture-first mentality, Hseih feels that by forcing employees to interact with folks across the company when entering and exiting the office, relationships can grow regardless of business function. People matter – company cultures lie within employees. Relationships are key – who do you talk to regularly in your office?

Community building 46

Community building Project Communities Company 46

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

Retail 41

Retail Conference Industry Data 41

Jeff Esposito

APRIL 24, 2013

There were a few blogs on the topic ranging from slamming the company to questioning and polling their readers to see if they would be willing to pay for an adless version of the social network. This time was to think of how many people would actually pay to remove ads and if it were a viable revenue stream for the company.

Facebook 49

Facebook Upcoming Social Networking Buy 49

Jeff Esposito

JULY 8, 2013

2) There is less risk of a PR crisis for the executive and his or her company. Your employees are not you, and who knows the company better than someone that has probably worked at various positions over a period of years? Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

JANUARY 14, 2013

Social media is not an infant anymore; it’s something companies are starting to take seriously. For the sake of this post, let’s say that the major stakeholders in your company’s social media output are communications (PR), marketing, recruiting and support (here’s a look at a much larger touchpoint model ).

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

JUNE 27, 2011

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. On one hand, I am extremely happy for folks like Amber Naslund and Lauren Vargas who work at the company. Change is coming and there is nothing we can do to stop it.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

JUNE 4, 2012

This in-store real estate will also help increase exposure to these companies’ social profiles, so you would think that there would be something in it for the customers connecting on a social platform right? When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JUNE 17, 2013

This can be anything from responding to an email to stalking the company social accounts. Social media roles require the same qualities and practices that marketers, communicators and strategists have had for years. Sure the platforms are always changing and it is real-time, it is still just talking and marketing. It can’t wait.

Travel 42

Travel Trends Social Media Company 42

Jeff Esposito

AUGUST 15, 2012

Panels I’ve been pitched to be a part of: Bite the Bullet: Conquer the Fear of Your Customer – this panel will discuss reasons for companies to get over the fear of what customers MIGHT say on social media. It is perfect for community managers or folks who think that they can’t have an active and passionate community for their company.

Products 44

Products Proposal Small Business Communities 44

Jeff Esposito

AUGUST 3, 2012

Is Oreo the NY Giants of Facebook content marketing? this is a great post from Arik Hanson where he points out how well Oreo does content marketing on Facebook. If your company has different groups of fans with separate messaging needs, you are in luck. subsection of your fan base? I know I have.

Guidelines 40

Guidelines Issues Groups Groups 40

Jeff Esposito

APRIL 3, 2013

While I could have talked about a ton of things from food trucks, to influencer marketing to Shaq being Shaq, I settled for talking about clutter and how smart companies are using it to their advantage. Experience marketing. Below is my full talk but some key takeaways include: Information overload. Bad messaging. Indian food.

Conference 39

Conference Communities Influencer Company 39

Jeff Esposito

JULY 18, 2012

The main reason for this is that these CEOs of these companies get paid boatloads of money to care about things that impact their bottom lines and dividends for shareholders, not communicating with folks 140 characters at a time. Sure CEOs should know what is going on within their company and marketing or communications department.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

JANUARY 11, 2013

How to Tell Your Company’s Story – great bookmark for those of you who tell stories for a living. Sure it sucks for companies like Zynga who built their business model around Facebook, but why should the company not compete with them or charge fees? Facebook Under Siege: Will It Ever Grow Up?

Facebook 33

Facebook Compete Company Marketing 33

Jeff Esposito

NOVEMBER 18, 2013

My love for Sesame Street’s social content marketing is well documented. The company’s social team does a great job of connecting their target parental audience with content that meets both their needs and those of their children. Working with them would truly be a dream job, but is not something I ever expect to happen.

YouTube 42

YouTube Meeting Team Company 42

Jeff Esposito

FEBRUARY 18, 2013

Companies of all shapes and sizes tell stories to the people who consume (or might like to consume) their products. One of the hardest things for companies in today’s day and age is developing a captivating story. One company that knows how to develop and capitalize on stories is Disney Pixar.

Price 46

Price Company Buy Products 46

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. For example, companies sent more “suits” to the conference than in past years; and the space’s biggest publication, Mashable, was in acquisition talks with CNN for $200M.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

NOVEMBER 10, 2010

The first stop of the trip was in Orlando where we spent the day in Disney and, in addition to having a blast, saw firsthand why the Walt Disney Company is so successful. With that audience, Disney is able to do something that was banned for companies like Marlboro – they directly market to kids. Live the brand.

Discount 48

Discount Groups Groups Hosting 48

Jeff Esposito

JANUARY 28, 2013

The day is good for a number of reasons, but mostly because it builds awareness for a position in many companies that often goes without praise or notice in the daily hustle and bustle. Perhaps the most interesting quote in the ebook is: Social Media Managers work in the marketing department.

Communities 44

Communities Tips eBook Social Media Management 44

Jeff Esposito

MARCH 18, 2013

In the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers. Have you been wowed recently by any company? These experiences often lead to a slew of negative blog posts and outnumber posts about positive posts tenfold.

Company 45

Company Social Media Comments Community building 45

Jeff Esposito

JULY 11, 2011

One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. There is no blanket time allotment or suggested industry standard, so how do you decide the level and time commitment to social media that is right for your company?

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

JULY 9, 2012

Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment System 42

Jeff Esposito

SEPTEMBER 20, 2013

lifecycle marketing: understanding the value of your existing customers – A nice read on customer lifecycle and how it impacts the marketing cycle. Everyone Owns Customer Experience, But It Needs a Leader – who owns your customer’s experience with your company? Some good do’s and don’ts.

Meeting 38

Meeting Company Marketing 38

Jeff Esposito

MAY 9, 2012

For a company. I’m a thirty-something husband father, who worked in sports PR before moving over to do the same thing for Vistaprint, a company that provides marketing materials and solutions to small businesses. So instead of relying on gimmicks and industry statistics, take a step back, and look at what you are doing.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

JULY 30, 2012

You probably think that everyone in your company should be jumping on the social bandwagon with the same enthusiasm. Marketers’ have spent their careers creating ads that drive consumers to purchase with little or no customer input. Chances are you have been THAT guy at least once within the walls of your company.

Team 44

Team Resources Buy Examples 44

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

Retail 20

Retail Conference Industry Social Media 20

Jeff Esposito

DECEMBER 16, 2010

We’re very happy that you’ve chosen our company for your marketing materials and the Tweet made our week. Marie on behalf of the entire Public Relations team ( Jason Keith and Nick Gosselin ) at Vistaprint, I’d like to say thank you for the Tweet.

ROI 41

ROI Metrics Questions Team 41

Jeff Esposito

APRIL 5, 2013

Flashback to When The Flintstones Shilled Cigarettes – this article showcases some of the products that used to be hawked by Fred, Barney and company. 1 – do you manage a Facebook page for your company? 1 – do you manage a Facebook page for your company? 6 Facebook enhancements you may have missed since Jan. Yeah it happened.

Eventful 30

Eventful Company Social Media Features 30

Jeff Esposito

JANUARY 8, 2014

Is it updates from companies (or pages your friends manage) or is it something that ties into your social sphere? or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. What do you want to see when you come on the platform? Less can be More.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JUNE 29, 2011

As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. Reducing push marketing spend. If you and your team cannot build up a system to report on these benefits, the company may look for someone who can.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

MARCH 27, 2013

This goes for both personal and marketing communication. Email marketing open rates are dipping and on a site like Twitter only 25 percent of your followers will see what you Tweet out. Email marketing open rates are dipping and on a site like Twitter only 25 percent of your followers will see what you Tweet out.

News 37

News Sites Twitter Facebook 37

Jeff Esposito

NOVEMBER 2, 2012

There’s Nothing Savvy About Marketing or Newsjacking Disasters – this is a good post from Danny Brown showcasing the really seedy side of marketing with folks trying to take advantage of Hurricane Sandy. While I admit that I like to rail on Google for Plus, I must admit that I love the company and the products they put out.

Google 40

Google Transportation Influencer Study 40

Jeff Esposito

MAY 31, 2011

After setting the groundwork for a social media structure across the company, it is important to set up a roadmap for future success. This will not only help you get all of your ducks in a row, but it will also help the organization see where you envision the company playing and being integrated in the next one to five years.

Team 43

Team Social Media Metrics Training 43