Janet Fouts

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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.

Brands 226
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Why are more companies seeking group leadership coaching? Because it works!

Janet Fouts

Group coaching can be quite rewarding for the company and team. This is especially true in companies where roles are siloed. When the marketing, engineering and sales teams barely know each other, there is little understanding of what each other is doing, much less who they are as human beings. Why Group Coaching Works.

Groups 134
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How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good. Professional development and networking with peers.

Company 148
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145
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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. We get it all the time.

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Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy. You write about the passion that makes your company great. Where do we get content?

Content 145
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Diversity and Inclusion at HP- #mindfulsocial with @dailyslate

Janet Fouts

Maybe you’ve worked somewhere you had to take diversity and inclusion training in order to move up in the company and it was just another box to check off? Or maybe you’d LOVE to find a company that took diversity, inclusion, and equity seriously? Is it unconscious bias tests?

Project 144