Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

MARCH 18, 2015

It’s tailored to your company and it speaks to your audience. If I asked you to be the subject matter expert for your company, product and industry for the social media handles that you manage, could you do it? Can you hold your own, representing the company, in a space that YOUR company is supposed to own?

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

OCTOBER 4, 2017

The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. So what is a marketer to do? Where does social media fit in the marketing mix? The quick answers are: There is a path, it does fit into the marketing mix and yes but let’s quickly review what’s been happening.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

OCTOBER 19, 2010

Do you ever stop and think about how much you’ve actually read and heard about social media? Especially the “how-to&# stuff, or the all encompassing “list&# ? There’s one every day.

Skills 170

Skills Social Media Company Posterous 170

Direct Marketing Observations

APRIL 26, 2010

Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. When it comes down to it this topic cannot be about marketers adding a new channel, it has to be about those marketers who can adopt to changing consumer behaviors and those who cannot.

Social Media 173

Social Media Apple Radian6 Marketing 173

Direct Marketing Observations

JANUARY 21, 2019

The thinking was that because marketers were now armed with lots of data there would now be a more harmonious relationship. Marketers have become so obsessed with tools and resources that drive sales, that they have forgotten about, wait for it, the customer and the experience. A better customer experience.

Retail 186

Retail Meeting Resources Products 186

Direct Marketing Observations

SEPTEMBER 30, 2014

Deming really said was that one of the seven deadly diseases of western management is “Running a company on visible figures alone.” This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. Is that success? Is that a visible figure?

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

FEBRUARY 23, 2010

This week’s discussion is around market segmentation and how social can change how we approach it. Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Q1) Is traditional market segmentation still relevant?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

MAY 17, 2013

I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. Doesn’t that mean you can go and bash any restaurant, anywhere? Seems like it to me. Help me to understand.

Flash Mob 219

Flash Mob Reddit Review Social Media 219

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing?

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

DECEMBER 6, 2012

You’re a marketer, you’re tasked to sell something online. Most companies don’t have enough time to wait for that! The problem is until marketers figure out a better way to convey trust, value, price and a great user experience-they’re going to have to bide their time getting to know who you are.

Price 182

Price Buy WordPress Meeting 182

Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. Marketers and brands will need to land the plane in 2012. 4) Converting the traffic -This is the holy grail of web marketing and sales.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

MARCH 31, 2017

And marketers and bloggers and brands struggle. That’s what today’s consumers have done to media outlets, to publications, to entertainment companies and to anyone in the business of producing content. Just like the content clock or the content calendar does. We are forcing them to keep our attention.

Blogger 137

Blogger Eventful Questions Content 137

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. How do other companies compete when Nike, Gatorade and AE give stuff away for free? It may create awareness of the brand, product or company but there is no value in free. But does free work ? No, generally not.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

OCTOBER 17, 2011

In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Often times we are urged or encouraged to fail fast and fail often because that’s the best way to learn and the secret to digital marketing success.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

NOVEMBER 8, 2011

As a business owner, at the end of the day, you’re in business to sell a product or service which means that you may know that product backwards and forwards, but does that mean you know how to market it? Does it mean that you know digital marketing/ social media marketing? People who run companies cannot do it all.

Social Media 182

Social Media Products Conversation Questions 182

Direct Marketing Observations

JUNE 9, 2011

So if I’m thinking that, what does that mean for you or the CMO, the CTO or the Director of social, or digital marketing or marketing? What’s more, let’s add the pressure of 3 concrete tenets in the digital space: Is what you’re doing making the company money? It means we’re all in the same boat.

Social Media Management 143

Social Media Management Metrics Company Organization 143

Direct Marketing Observations

OCTOBER 15, 2010

With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. Knowing that people are searching for their tribes will help you in your understanding of market segments. Companies are mining the social web to build dossiers on you.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. I had mentioned in a previous post how it resets every day.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

JULY 16, 2010

If you’ve been living in a digital cave then chances are you’ve been missing an amazing social media marketing awareness campaign being done by Old Spice this week. Read this interesting piece on how social media marketers rig the social media machine. Fantastic insight. Instant messaging anywhere with Beejive.

Sites 164

Sites Instant Messaging SEO Social Media 164

Direct Marketing Observations

JANUARY 20, 2010

All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. The conversation and ensuing relationship. Who needs conversation?

Sentiment 189

Sentiment Twitter Hubspot Microblogging 189

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. Do you believe in the Klout score? of direct ticket sales.

Klout 206

Klout Facebook Metrics Consultant 206

Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. As a “newbie” to the digital marketing space, I may only have a “surface level” comprehension of this ever evolving profession, but I know my customers…. So do I have all the answers for the fledgling social media marketer, of course not.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

MARCH 9, 2010

5) Need a good email marketing company ? In fact, I got to know someone from a pretty cool company just in the last 2 months, Thanks network. 6) How about a good social media monitoring company ? What’s great about this one particular company? I could come up with a list of 10 in no time. I know one or two.

Social Media 196

Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

MARCH 26, 2010

You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. Quality and value take on many forms, depending on the company and the client, but the bottom line is never short you, the client or the customer on either. But what about you?

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

MARCH 16, 2011

Companies are obsessing over it. Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media. Yesterday, I was talking to a manager of one of those really really big companies. That sentiment is not on an island.

Sentiment 138

Sentiment Mobile Social Media Company 138

Direct Marketing Observations

SEPTEMBER 17, 2010

Either it’s your own personal site, or it’s your company’s. If it’s the company website, you probably have some type of responsibility or influence over it’s content. Assuming I know the audience that read this blog, chances are you have some type of input into your company website.

Mobile 159

Mobile Meeting Questions Sites 159

Direct Marketing Observations

SEPTEMBER 2, 2015

I was recently speaking to an entrepreneurship/marketing class in Naples Florida about what it takes to get something from cradle to grave. Whether it’s your company, your product, your family or your life…Do one thing everyday that moves the needle in a positive direction. It’s quick, so relax.

Class 100

Class Products Company Marketing 100

Direct Marketing Observations

DECEMBER 8, 2011

When Jason first called me, he was looking for ways to brand his previous company. 14) Businesses, brands and companies should incorporate tweetchats into their marketing mix. At the time, the Tweetchat, “ Journchat “, was on fire and that was our inspiration. No two are the same.

Social Media 218

Social Media Hosting Hashtag Collaboration 218

Direct Marketing Observations

SEPTEMBER 30, 2010

Social media from a channel usage standpoint within their organizations had nothing really to do with marketing activities, recruiting and vetting of candidates in HR, addressing the needs of customers or monitoring the activities of competitors. social media geoff livingston toby bloomberg enterprise b2b social media marketing Fortune 500.

Web 2.0 122

Web 2.0 B2B Social Media Groups 122

Direct Marketing Observations

FEBRUARY 1, 2011

Just because we see them, doesn’t mean that those companies are “social&# , that they are engaged, fully engaged or partly engaged. Yet I know major companies that either go out and do nothing with their Twitter presence or worse, squat on their Twitter handle so that others don’t it. Specifically the Twitter and Facebook icons.

Twitter 223

Twitter Brands Engagement Strategy 223

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. Could you identify and act on opportunities to attract, market, and recruit top social media talent?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

AUGUST 11, 2010

Given that we have been punked by the dry erase girl it has become apparent to me a few things about our new social transparent world and why marketers want to tap it. We love to talk and tell others about train wrecks for companies and people. We love to share stories where good triumphs over evil. We can be easily punked.

Social Media 194

Social Media Social Networking Training YouTube 194

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. Tags: social media marc meyer Social Media marketing. What have you seen?

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

MARCH 29, 2010

Consider this the reverse RFP for social media consultants and companies. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you identify and act on opportunities to attract, market, and recruit top social media talent?

Questions 196

Questions Social Media RFP Collaboration 196

Direct Marketing Observations

NOVEMBER 24, 2010

It was cool, different and most of all it was viral which is the holy grail for all digital marketers. I fear that we are getting caught up in the semantics of social media to an extent that it is bogging down not only us, but also companies of all sizes struggling to make money. What’s wrong with social media?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

MAY 31, 2011

Right now, companies are obsessed with or have deduced that the only way to grab market share in social is to incent their customers into doing something-give them something. It’s the burning question that every marketer wants to know.They are constantly asking themselves how can we get people in and keep them in?

Social Networking 168

Social Networking Questions Organization Comments 168