Adam Cohen
AUGUST 24, 2010
How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. How about potential customers?
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
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Adam Cohen
OCTOBER 27, 2011
By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content.
Adam Cohen
JUNE 8, 2010
MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Frankly, well put.
Adam Cohen
MARCH 30, 2011
All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first.
Adam Cohen
MAY 2, 2011
Others like Jim Storer and Rachel Happe are building tremendous signal-to-noise ratio services, like the Community Roundtable , that companies would be remiss to ignore. The point here is that companies have talented staff who are learning about social media (it can be taught , you know). These folks are all doing brilliant work.
Adam Cohen
AUGUST 10, 2010
While there will never be a shortage of folks trying to take advantage, it’s time that companies treat finding a partner to help in social media like they would with any other partnership. Your company’s current agency ecosystem. Social media maturity of the company. Internal resource support and sponsorship.
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