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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. Discover your “why” as a social team Every successful team is driven by a common vision, purpose, or mission. Define the role and responsibilities of the social team. What are the rules and process of working with the social team? What’s yours?

ROI 135
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

B2B 259
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Why lifecycle marketing matters for your social team

Sprout Social

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.

Team 115
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10 AI marketing tools your team should be using in 2023

Sprout Social

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 86
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How to build brand loyalty that lasts

Sprout Social

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Loyalty 87
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How to create a “meet the team” social media post series

Sprout Social

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post? Meet the team social media post examples include: Welcoming new hires to your team.

Meeting 96
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How the Sprout Social Salesforce integration strengthens your team

Sprout Social

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Our Salesforce integration empowers your social, sales and support teams alike. Giving the sales team relevant content to engage target buyers (23%). Doing so is a recipe for long-term loyalty and retention.

Team 108